Prime Day starts on October 13, and while it's not an actual holiday, it might as well be. For years, I've used it as a day to score major discounts on appliances, gadgets, and other random things I've needed, but this year, I'm using the day to shop for what I love most: fall fashion. The site is exploding with so many gems—think chic denim, soft cardigans, sporty activewear, and trendy coats—that my shopping cart is actually overflowing. Want to see all my finds you'll want to scoop up before the sale ends on October 14? Without further ado, and in no particular order, keep scrolling for my favorite pieces I'm shopping from Amazon's epic event.
Up next: BTW, Amazon Is an Actual Treasure Trove for These 4 Key Fall Pieces
-
My Sister Asked Me What She Should Buy FromReplica Store's Half-Yearly Sale—I Sent Her This Very Chic ListFrom elegant coats to suede boots.
-
I Know You Have *Taste* If These 30 Specific Zara Items Are In Your CartIncluding the two items that I just ordered today.
-
15 Items That Should Be on Everyone's 2026 Shopping ListEditor-approved fashion picks.
-
In-the-Know Fashion People Love This Chic British Brand—Here's What to Buy From Its Epic SaleUp to 40% off.
-
If You Have The Row and Toteme Taste (But Not the Budget), Let Me Introduce You to This Rising Scandi LabelThe coats and sweaters everyone's wearing.
-
I Scoured the Sales to Find the Chicest and Coolest Picks for Holiday Parties This YearI'm kind of a pro at this.
-
Your Basics Collection Is a Mess—Here's How to Clean Up Your Collection in Time for WinterThings just got much chicer.
-
*Gasp* Shopbop Is Having a Sneaky Designer Sale—Here's What We're BuyingUp to 30% off.
