H&M Is Really Good Right Now—30 Anti-Trend Finds You'll Wear Forever
Contrary to what the name implies, you don't have to spend a lot to pull off the quiet luxury look. In fact, I was recently doing some shopping on H&M's website when I realized that the brand has so many timeless, chic pieces. Plus, its prices are unbeatable. It's a win-win for the shopper who's allergic to anything overly trendy but also doesn't want to spend a fortune on a wardrobe that looks luxe. I find it hard to resist completely filling up my cart when I'm on the website.
To pull off the anti-trend look, I'm shopping for rich-textured staples, like lush sweaters and wooly coats, in mostly neutral hues. (Though, I'm always a fan of adding a pop of color.) H&M also has a surprisingly underrated selection of accessories, and I'm always partial to adding a pair of sculptural earrings or kitten heels to make a look feel a bit dressier with next to no effort. I also wanted to make sure to include plenty of outerwear in my hunt for quiet-luxury-inspired pieces since a structured coat or a sparkly cardigan can take a jeans-and-a-tee outfit to the next level.
Ahead, you'll find 30 of the hidden gems I'm currently considering adding to my cart from H&M. Believe it or not, none are over $100, and many are under $50—refreshingly affordable. Now, you, too, can ditch anything overly trendy and stock up on stylish pieces you'll want to wear for the long-term.

-
I Saved My Sister $408 With These Rich-Looking Items From H&M’s Black Friday DealsShop up to 60% off on elevated pieces.
-
If Designer-Looking Bags Are the Goal, Don't Miss These Standouts From H&M, Zara,Replica Store, and MoreThese will have you doing a double take.
-
If Your Closet Needs an Update, Bring It to Life With These New Items From H&M, Old Navy, and MangoYou're due for a winter wardrobe refresh.
-
This Denim Wash Will Have You Looking Like a Fashion Person This WinterThese jeans make any outfit look more expensive.
-
These Head-Turning Zara and H&M Pieces Won't Last Until the End of the Month—39 Styles to Get Now or RegretThese look like straight-up designer.
-
Timeless, Versatile, and Under $1000: Your Foolproof Gen Z Investment-Buy GuideFrom classic watches to forever ballet flats.
-
These Latest H&M New Arrivals Are No Joke: 47 Pieces That'll Get You Compliments and Make Your Haters JealousA category-by-category breakdown of the best new arrivals.
-
H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New YorkersA sellout is imminent.

