If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck. We’ve created a new column, Show Me the (Makeup) Money, to uncover the beauty products our fashion friends genuinely keep in their daily rotation—and how much their stash actually costs. I’ll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but also a realistic price tag to boot. Is there someone whose makeup bag you’re dying to see inside? Slide into my Instagram DMs with your requests, and I’ll see what I can do. This month, I’m delving inside the everyday makeup bag of the founder and CEO of covetable jewellery brand Astrid Miyu, Connie Nam.
If you’re into piercings, cool jewellery and trending IG brands, chances are you’ll have heard of London-based jewellery brand Astrid Miyu. Prior to founding the brand out of her apartment in Notting Hill, Connie Nam actually worked in investment banking, but she changed career paths due to her desire to create an affordable, unique and beautiful brand.
Nam is passionate about building a strong community of customers—as can be seen by the sheer amount of tagged images shared with the Astrid Miyu Instagram page—and the brand has quickly become a destination for cool girls seeking beautiful jewellery as well as becoming a piercing destination in its own right.
"I think providing a genuine experience that customers really need is the future for retail,” explained Nam. "Piercing done at a high standard is what our customers wanted, but it was missing in the market, and we’re delivering it to them.”
I couldn’t wait to see what a business powerhouse, mum of two and woman whose sights are firmly set on global expansion kept in her everyday makeup bag. Turns out that it’s a highly covetable mix of glow-boosting skincare, on-the-go makeup and, of course, some jewellery.
Keep scrolling to shop Connie Nam’s everyday beauty must-haves (totalling £339) for yourself.
"I’m travelling a lot for work now, with regular new pop-ups for Astrid Miyu in New York and meetings across Europe. I often go straight from flight to meetings, so I like to ensure my skin is always refreshed. I apply this with my fingers pre- and post-flight, and it keeps me looking fresh-faced throughout the day.”
"I use this every few days or whenever I notice my skin is looking a little tired. I love how it’s just a leave-on treatment you just massage in. It keeps my skin looking clear and brighter.”
"This is probably my absolute go-to beauty product. I’m a huge Charlotte Tilbury fan, and this literally does do exactly what it says in the pot. As I approach my 40s this month (ahh!), I’m definitely taking more care of my skin and use this every morning without fail. It instantly reduces any lines and blemishes.”
"The perfect touch up from the office to date night or if I want to add a bit more chic to my outfit day-to-day. This has got to be my favourite red lipstick out there, as it’s so easy to apply and stays on all day.”
"I don’t wear a lot of makeup on my skin but love that this can give you a gorgeous instant glow, especially for the evenings. I apply this with my fingers to my cheekbones, brow bones and Cupids bow.”
"Another go-to brand of mine is Caudalie. I spray this whenever my skin needs a quick refresh in between meetings and running around with my two children. Keeping my skin hydrated is really important to me, so I drink plenty of water and use this to give me a burst of radiance.”
"Day to day, I don’t wear a lot around my eyes or brow area, but this is super quick. I love how it lasts all day, giving me a nice bit of definition to my brow area.”
"Again, juggling my business and two toddlers means that making time for a good hair-pamper session can be difficult—particularly since I have thick long hair. I’ve become a bit of an addict to Byredo d’Afrique. The smell is just amazing, and it keeps my hair feeling fresh! I literally just spray this around my roots and I’m good to go.”
This is a precision-tipped liquid eyeliner created in Japan that creates thin or thick lines, and stays put all day without fading.
The ultimate everyday lipstick, this oil-infused formula glides on effortlessly to impart colour, shine and hydration in one sweep. Ideal for on-the-go application.
Shop Connie's Everyday Astrid Miyu Jewellery Picks
"I think these are mine and just about every girls in the office go-to jewellery staple. They instantly make every outfit that little cooler.”
"I love to layer up my necklaces, and this a great starting point with the longer chain; then I add chokers etc. The perfect addition to your plain white tee or that Zara dress.”
"Astrid Miyu is all about the ear party, and I’ve been obsessed with pearls forever. I have multiple ear piercings, so I love to stack the pearl huggies next to larger earrings and add the statement pearl ear cuff for extra impact.”
Next up, the contents of this London girl’s makeup bag cost £228—here’s what’s inside.
