Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications,Best Knockoff Luxury Clothing UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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This French Designer Bag Is Arguably the Most In-Demand in the World—Hint: It’s Not the Hermès Birkin
A 70-year-old icon.
By Avalon Afriyie
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11 Timeless Items French Women Have in Their Capsule Wardrobes
Trust me: invest now and wear forever.
By Maxine Eggenberger
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I'm a Fashion Editor—7 Classic, Autumn-Ready Pairs That Belong in Every Capsule Wardrobe
Your ultimate guide to new-season footwear.
By Avalon Afriyie
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These 7 Colours Are the Key to Looking Richer Than You Are This Autumn
The ultimate elegant colour palette.
By Maxine Eggenberger
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French Women Nail Transitional Dressing—5 Classic Jackets They're Wearing With Jeans Now
Take note.
By Avalon Afriyie
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The Best Online Destinations for Vintage Shopping, According to a Fashion Editor
Vintage shopping made easy.
By Avalon Afriyie
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9 Classic and Elegant Autumn Outfit Ideas, Courtesy of French Women
Direct from the corners of Paris.
By Avalon Afriyie
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger
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These Trousers Are a Capsule-Wardrobe Staple—7 Fresh Ways to Wear Them That Are Sure to Invite Compliments
Everyone needs this item in their wardrobe.
By Bébhinn Campbell
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
Everyone will ask where your bag is from.
By Avalon Afriyie
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I’m Calling Time on Summer—7 Chic, Early-Autumn Staples I’m Wearing Now Instead
A curated list.
By Avalon Afriyie
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I'm a Fashion Editor Living in Paris—7 Elegant Items Stylish French Women Will Rely On in Autumn
A French woman's guide to autumnal dressing.
By Avalon Afriyie
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5 Chic Ways Stylish Londoners Are Wearing Trainers With Their Favourite Jeans Right Now
Simple but oh-so effective.
By Jess Kelham-Hohler
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I've Created the Perfect Autumn Capsule, and It's Made Up of These 11 Pieces
Your ultimate guide.
By Jess Kelham-Hohler
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I Have Designer Taste on a High-Street Budget—11 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie