Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications,Best Knockoff Luxury Clothing UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
-
I'm a Brit Living in Paris—5 Jeans Outfits French Women Wear Every Winter
Looks to rely on.
By Avalon Afriyie
-
Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look Chic
Shop our favourites.
By Avalon Afriyie
-
Anti-Trend, Rich-Looking and Classy—This Skirt Style Is My Key to Looking Polished When It's Cold
One of my wardrobe staples.
By Avalon Afriyie
-
I Want to Look Sophisticated and Put-Together This Season—5 Skirt Outfits I Know Will Nail the Brief
Just add tights.
By Avalon Afriyie
-
I Spent Hours Searching—These Are the Best Wool Coats for Every Budget
The cold is calling.
By Avalon Afriyie
-
6 Classic Work Outfits That Make Dressing for the Office Totally Effortless
You'll always know what to wear.
By Avalon Afriyie
-
The Chic, Elegant and Premium-Looking French Handbag Stylish People in London Are Carrying Now
It's a beauty.
By Avalon Afriyie
-
I'm a Brit Living in Paris—10 Timeless Items I Know Stylish Women in France Will Rely On in 2025
Your ultimate guide.
By Avalon Afriyie
-
I'm a Fashion Editor—6 Comfy Yet Classic Outfits I Always Come Back to
Top-tier comfort.
By Avalon Afriyie
-
Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
By Avalon Afriyie
-
7 Elevated Yet Cosy Winter Outfits That Will See Me Through All My Winter Weekend Plans
Comfort lives here.
By Avalon Afriyie
-
The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
-
13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger
-
The Chic French Brand Stylish People Are Buying Their Premium-Looking Bags From
Conceived in France, loved worldwide.
By Avalon Afriyie
-
I'm a Stylist—6 Easy Black-Dress and Boot Combos That Work Every Single Time
Lovers of monochrome, unite.
By Avalon Afriyie