Avalon Afriyie
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications,Best Knockoff Luxury Clothing UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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Spotted in Majorca and London: The Highly Classic Dress That Looks Simple But Is Extremely Elegant
It's one of my favourites.
By Avalon Afriyie
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I'm a Fashion Editor That Loves to Shop Small—22 Gorgeous Brands I Always Recommend
Spread the small brand love.
By Avalon Afriyie
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I’ve Found It—The Pretty Blouse Fashion People Will Be Wearing With Jeans All Summer
The definition of a "nice top".
By Natalie Munro
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I've Lived in France for Two Years Now—These Are the Classic Pieces That Make Up a Parisian's Spring Capsule
You can trust me.
By Avalon Afriyie
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28 Easy Yet Elegant Midi Dresses You Can Throw On Without a Care This Season
Dress season is my favourite season.
By Avalon Afriyie
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I'm on a Mission to Look Elegant This Spring—4 Easy Outfits I'm Relying On to Help Get Me There
I can't wait to wear them.
By Avalon Afriyie
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I Want to Look Sophisticated and Put-Together This Summer—5 Skirt Outfits I Know Will Nail the Brief
Perfect pairings.
By Avalon Afriyie
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Stylish People in London, Paris and NYC Are Wearing With These 7 Shoe Styles With Full Skirts Right Now
Perfect pairings.
By Avalon Afriyie
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6 French-Girl Wedding Outfits We're Taking Inspiration From This Season
French women do occasionwear best.
By Maxine Eggenberger
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I'm a Fashion Expert With Classic Taste—Here's Everything on My New-Season Wish List
Leave coats at the door.
By Avalon Afriyie
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Yes, You Can Wear Black to a Wedding—These 23 Dresses Get A Fashion Editor's Seal of Approval
It may feel controversial but...
By Hannah Almassi
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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Small But Mighty: 31 Beautiful Independent Brands to Add to Your Roster
Truly unique.
By Avalon Afriyie
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The Ageless Spring Staple That's All Over H&M, M&S and Net-a-Porter Right Now
Fashion people are all about this style.
By Avalon Afriyie
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13 Elegant Pieces That Will Make Your Wardrobe a More Luxurious Place
A sophisticated capsule.
By Maxine Eggenberger