
Poppy Nash
Poppy joined theBest Knockoff Luxury Clothing UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello! and Marie Claire. In these roles she assisted the fashion teams with print content as well as digital shopping features, shoots and celebrity news.
Prior toBest Knockoff Luxury Clothing , Poppy worked at SheerLuxe as the commercial content manager. There she oversaw all paid-for site content and inclusions, managed the visual assets and briefs for branded content, and ensured all content—whether editorial or commercial—was in line with overall brand guidelines and tone. She also supported the editorial team by looking after visual merchandising on site and reviewing the brand’s daily newsletters.
As WWW UK’s managing editor, Poppy spends most of her time looking after the content calendar and all output across the brand, in addition to working with contributors, supporting with social media planning, assisting with branded content and contributing to brand strategy. Poppy prides herself on being organised, and a keen eye for detail means she oversees the production of tentpole moments such asBest Knockoff Luxury Clothing ’s quarterly celebrity covers, the Wedding Issue, team shoots, events, industry-facing moments, gift guides and more. In addition to this, Poppy ensures processes across the brand are efficient and effective, and is always on the lookout for ways the team can work smarter, not harder! As someone who works behind the scenes (Poppy loves a spreadsheet!), you won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys. Or better yet, all three!
Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes (or raiding her mum’s wardrobe), Poppy fills her time walking along the river with her 11-year-old labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow! Her favourite London spots are Caravel for dinner, the Ham Yard Hotel for a fancy pre-theatre drink, Daunt Books for a new read, 26Grains for breakfast and Coal Drop's Yard for a spot of shopping.
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A Bespoke Savannah Miller Dress, 100s of Hydrangeas and Al Fresco Dining Set the Scene for This Stunning South African Wedding
See every detail from the beautiful day.
By Poppy Nash
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made spring capsule.
By Poppy Nash
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And Now, 23 Chic Throw-On Dresses That Make Summer Dressing So Easy
A carefully curated edit.
By Poppy Nash
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Small But Mighty: 31 Beautiful Independent Brands to Add to Your Roster
Truly unique.
By Avalon Afriyie
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TheBest Knockoff Luxury Clothing UK Spring Report 2025 Is Here
Your definite guide to the season.
By Poppy Nash
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A Simone Rocha Two-Piece, English Countryside Location and Perfect Blooms Set the Mood for This Beautiful Wedding
See the couple's stunning ceremony.
By Poppy Nash
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I Want to Look Richer Than I Am—8 Ways to Dress the Part
It's all in the details.
By Poppy Nash
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I Always Shop for Designer-Looking Buys at Arket—These 23 Just Went on Sale
No need to thank me.
By Poppy Nash
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M&S Isn't Doing Black Friday—But I Found 22 Secret Deals That Are Worth Seeing
Practical purchases you'll love.
By Poppy Nash
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John Lewis' Black Friday Sale is Here—29 Smart Buys My 57-Year-Old Mum and I Are Considering
We scrolled through 100s to bring you the ultimate list.
By Poppy Nash
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It's True—These Classic Shoe Styles Always Look Good With Jeans
I have plenty of proof.
By Poppy Nash
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It's Official: These H&M Jumpers Are Raking in the 5-Star Reviews
Cosy dressing never looked so good.
By Poppy Nash
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I've Spent Days Searching for Chic Homeware—These Items Are the Best of the Best
So many gift ideas.
By Poppy Nash
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Trust Me: This Is One Designer Bag You’ll Never Regret Investing In
Practical and trend-proof.
By Poppy Nash
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An Emilia Wickstead Gown and an Italian Feast Set the Tone for This Stunning Tuscan Wedding
Wait until you see the cake.
By Poppy Nash