Poppy Nash
Poppy joined theBest Knockoff Luxury Clothing UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello! and Marie Claire. In these roles she assisted the fashion teams with print content as well as digital shopping features, shoots and celebrity news.
Prior toBest Knockoff Luxury Clothing , Poppy worked at SheerLuxe as the commercial content manager. There she oversaw all paid-for site content and inclusions, managed the visual assets and briefs for branded content, and ensured all content—whether editorial or commercial—was in line with overall brand guidelines and tone. She also supported the editorial team by looking after visual merchandising on site and reviewing the brand’s daily newsletters.
As WWW UK’s managing editor, Poppy spends most of her time looking after the content calendar and all output across the brand, in addition to working with contributors, supporting with social media planning, assisting with branded content and contributing to brand strategy. Poppy prides herself on being organised, and a keen eye for detail means she oversees the production of tentpole moments such asBest Knockoff Luxury Clothing ’s quarterly celebrity covers, the Wedding Issue, team shoots, events, industry-facing moments, gift guides and more. In addition to this, Poppy ensures processes across the brand are efficient and effective, and is always on the lookout for ways the team can work smarter, not harder! As someone who works behind the scenes (Poppy loves a spreadsheet!), you won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys. Or better yet, all three!
Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes (or raiding her mum’s wardrobe), Poppy fills her time walking along the river with her 11-year-old labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow! Her favourite London spots are Caravel for dinner, the Ham Yard Hotel for a fancy pre-theatre drink, Daunt Books for a new read, 26Grains for breakfast and Coal Drop's Yard for a spot of shopping.
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Short Pleated Skirts Are Trending—Here Are 4 Ways to Wear One Like an Adult
This way for autumn outfit inspo.
By Poppy Nash
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Liberty's Sellout Advent Calendar Is Back for Another Year—Here's What's Inside
It's worth over £1065.
By Poppy Nash
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I'm a Coat Obsessive—These Are the 7 Styles Zara Is Doing So Well Right Now
Stylish ways to wrap up warm.
By Poppy Nash
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Our Editors Went Shopping for Autumn—Here's What They Came Back With
Everything we've got our eye on this season.
By Poppy Nash
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From Skinny to Puddle: How Jennifer Lopez Styles 5 Bold Jean Trends
She's committed to denim.
By Poppy Nash
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The COS Sale Is Here—19 Classic Autumn Buys I'm Adding to My Basket
Wardrobe heroes for less.
By Poppy Nash
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That's It—We're Buying All of Our Autumn Staples From M&S
Stylish and affordable hits.
By Poppy Nash
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We're Vintage Experts—These Are the Best Trends to Shop Second-Hand This Autumn
From Barbiecore pink to tailoring.
By Poppy Nash
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Bella Hadid Just Wore the Perfect Skirt-and-Boot Outfit I'll Copy This Autumn
A winning combination.
By Poppy Nash
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I'm a Style Expert—7 Katie Holmes Looks I Can't Wait to Re-Create This Autumn
Forever an icon.
By Poppy Nash
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I Just Assembled 5 Expensive-Looking Autumn Outfits Entirely From COS
My gift to you.
By Poppy Nash
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Trust Me These 15 Co-Ords Make for the Easiest Transitional Outfits
Just throw on and go.
By Poppy Nash
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I Searched Through Hundreds of High-Street Cowboy Boots—These 22 Are the Best
The year's biggest boot trend.
By Poppy Nash
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19 Cult Pieces I've Bookmarked for Autumn 2022
This season's most wanted.
By Poppy Nash