Hailey, Sofia and Kendall All Swear By This Affordable French Pharmacy Brand

Celebrities might have access to the very best dermatologists, expensive skincare and luxurious treatments (it takes a village to look red-carpet ready, after all), but you might be surprised to know that they actually have a few affordable skincare brands amongst their product arsenal. Yes, really. I'm talking under-£20 brands that you'll find dermatologists and makeup artists quick to recommend to their patients and clients, too.
One of those affordable brands that celebrities flock to is Avène. The brand is a French-pharmacy skincare staple that has long been a favourite of those with sensitive skin. As a beauty editor who experiences eczema and acne, I often have the brand's staple products on standby for flares, which were recommended to me by a number of dermatologists. But the beauty of this brand is that the products really work across skin types and conditions, and it seems that celebrities such as Hailey Bieber, Sofia Richie Grainge and Kendall Jenner can't get enough either.
So what makes it special? Apart from being both affordable and efficacious, the brand's key ingredient across all of its products has a number of studies on its ability to soothe sensitive skin. Avène uses thermal water from its namesake area within the Haut-Languedoc Regional Nature Park in France, which acts as a post-biotic (i.e., it helps restore a compromised skin barrier by supporting your skin's microbiome), and you'll find it within Avène's range to treat acne, rosacea, skin sensitivity and eczema, to name but a few.
Scroll ahead for the Avène products that celebrities love, as well as some of my editor-approved products I'll never be without.
Sofia Richie Grainge
In a video with Vogue, Sofia Richie Grainge had a number of Avène products in her bathroom.
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Richie Grainge also has a bottle of this soothing body moisturiser in her skincare arsenal. I used this religiously when I experienced an eczema flare on my body and it really helped to soothe the broken skin and provide instant comfort to the inflammation. It has a cocooning balm texture that locks in moisture on dry skin.
The third product that Richie Grainge owns is what I would call Avène's hero product. Think of Cicalfate as a first-aid product for your skin. The creamy texture creates a protective film on the skin, whilst the healing thermal water along with copper and zinc help speed up recovery time, making this great to use on inflamed spots, sunburn, cuts, rashes and grazes. I always have one on standby.
Hailey Bieber
Whilst Hailey Bieber may have her own skincare line (Rhode) she's happy to share her love for other beauty brands too—and it turns out that Bieber is another fan of Avène's Cicalfate cream, sharing on her Instagram Story that she likes to apply this product in her nighttime routine. "I love this product forever," she wrote.
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Sydney Sweeney
Sydney Sweeney recently shared that she likes to mix a gel cleanser with an exfoliant to create a super-smooth canvas that helps her makeup stay put on her skin. She uses Avène's Cleanance Cleansing Gel Cleanser to help prepare her skin for makeup.
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Nicola Peltz Beckham
Like Bieber, Nicola Peltz Beckham took to Instagram to share her love for Avène's Cicalfate cream.
"I love this product so much," she wrote on her Instagram Story. "My skin is sensitive and can be very dry. Sometimes (most nights) I put this on all over my face after I've done all other steps. I know everyone's skin is very different and mine can be prone to breaking out from the wrong product but this one hasn't broken me out at all and I've been using it for months."
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Kendall Jenner
Both Kendall Jenner and Hailey Bieber were spotted with a bottle of the brand's Very High Sun Protection Spray SPF 50+ whilst sunbathing. If your skin is particularly sensitive to sunscreen, this is a great option to try. Not only does it provide SPF 50 and broad-spectrum protection against UVA and UVB rays, but it also has anti-irritation properties that help to keep reactive skin happy in the sun.
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Avène's Best Products as Loved by Editors
If you have very sensitive or reactive skin, I can't recommend this kit enough. I picked this up when my skin was in a reactive phase and it was how I fell in love with the brand's Tolerance range, which caters to skin sensitivity. It contains a travel-sized cleanser, facial spray and moisturiser, which are ideal to try before you commit to the full sizes (but trust me, you'll want to).
Dry skin? The Hydrance range is for you. This set contains both the Hydrance serum and the Rich version of the Hydrance moisturiser, which both help to plump, hydrate and cushion dry skin. You also get a 50ml size of the much-loved thermal water spray, too.
Next Up: 14 French Beauty Brands I Know You'll Love as Much as I Do

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
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