7 "Outdated" Beauty Products That Officially Made a Comeback in 2024
One of the most interesting things about having worked in the beauty industry for over 10 years has been bearing witness to the evolution of the beauty landscape. In the space of a decade, makeup looks have evolved from the full glam of the 2010s—think contoured cheekbones, matte skin, and defined brows—through to the current trend for fresh-faced and glowy makeup looks. In the same space of time, we've seen ingredient-led products take over our skincare shelves (in 2011, no one had heard of niacinamide or ceramides), and we've witnessed the rise and fall of chemical exfoliation—now replaced with a fitting trend for skin barrier repairing products.
When it comes to beauty products that go viral outside of wider trend movements, this year I noticed an interesting cycle whereby the old became new again. We're so used to perceiving new trends as newness that it's easy to forget that some products have been around for years and have been through previous phases of virality and success.
If, like me, your first introduction to the online beauty community was pre-TikTok and even pre-Instagram—back in the day when you had to read a blog post or watch a YouTube video to follow a makeup tutorial or skincare routine—then you've probably noticed some familiar faces popping up on your TikTok FYP. In recent years, as a new generation of beauty lovers have begun to swatch and share, iconic products have started to resurface, proving just how well they stand the test of time.
From Embryolisse's Lait-Crème Concentré to Clarins's Lip Comfort Oils and Caudalie's Instant Detox Mask, you'll find some of the most coveted products of 2024 on this list, many of which you will recognize from the past, that made a comeback this year.
The beauty products that have made a comeback in 2024:
1. Caudalie Detox Mask
2. Embryolisse Lait-Crème Concentré
3. Clinique Almost Lipstick in Black Honey
The original Clinique Black Honey launched in 1971, and in the decades since then, it's maintained a loyal following of devotees. Thanks to its ability to subtly enhance lips and suit all skin tones, it's recently undergone a resurgence in popularity, inspiring the creation of a softer shade, Pink Honey.
4. Urban Decay 24/7 Moondust Eyeshadow in Space Cowboy
5. Olaplex No.3 Hair Perfector
Used in salons by professional hairstylists for decades, Olaplex No. 3 is the gold standard of reparative hair treatments. It works by rebuilding broken bonds in hair damaged by excessive heat styling and coloring. I remember No. 3 being impossible to get a hold of when it first launched to consumers, and thanks to the brand's constant virality on TikTok, it's a similar story in 2024.
6. Clarins Lip Comfort Oil
7. La Roche-Posay Cicaplast Baume B5
When it first launched in 2005, "skin barrier" was certainly not the buzzword it is now, but La Roche-Posay's Cicaplast Baume B5 quickly became one of the cult skincare products that bloggers picked up in their French pharmacy hauls. Now, the skin barrier is a major trend, and this product is right at the heart of it.
The beauty products we predict will make a comeback in 2025:
1. Aesop Parsley Seed Cleansing Masque
2. La Roche-Posay Serozinc
While La Roche-Posay is currently most known for its Cicaplast range, this face mist is not to be overlooked. Serozinc was a staple within acne-focused skincare routines of 2017, and in my opinion, it deserves the same hype in 2024 and 2025. It utilizes zinc, an anti-inflammatory, to reduce the swelling and redness of breakouts.
3. Antipodes Aura Manuka Honey Mask
Another beauty-blogger staple, Antipodes' Aura Manuka Honey Mask is still one of my all-time favorite face masks. It's perfect for skin that's experiencing acne breakouts while also contending with dryness and sensitivity—the manuka honey soothes and calms skin.
4. Eve Lom Cleanser
5. Clarins Beauty Flash Balm
6. Nars Sheer Glow Foundation
7. Dior Addict Lip Glow
8. Origins Drink Up Intensive Overnight Mask
Even after a decade, I've yet to find an overnight hydration treatment that works as well as this one. As a student, it was my go-to hangover mask because it would instantly restore brightness and moisture to my dehydrated skin, even after a late night.
9. Kevyn Aucoin Sculpting Powder
Contouring probably isn't top priority in your daily makeup routine in 2024, but that doesn't mean there isn't a place in your makeup bag for Kevyn Aucoin's Sculpting Powder. If you're after something to gently sculpt and define your features without looking orange or feeling heavy, this is it.
10. Oskia Renaissance Cleansing Gel
11. Missha M Perfect Cover BB Cream
Korean beauty products are always trending, and for good reason—they're packed with effective skincare ingredients and are almost aways focused on giving skin a glass-glow finish. If that's what you're after, then you'll love this weightless BB cream, which subtly tints skin while delivering powerful hydration.
12. Burt's Bees Lip Blam
13. Nuxe Huile Prodigieuse Multi-Purpose Dry Oil
14. Parfums de Marly Delina Eau de Parfum
This incredible scent was recently rated "best overall" in a smell test of 67 perfumes by our editors, andReplica Store reviewers currently give the fragrance an impressive 4.6 out of 5. Anna LaPlaca,Best Knockoff Luxury Clothing 's senior fashion editor, describes it as "soft, warm, feminine," with notes of Turkish rose that balance woody base notes.
15. Buf-Puf Gentle Facial Sponge
16. Rapidlash Eyelash Enhancing Serum
Sydney Sweeney swears this serum makes her eyelashes grow like crazy, and that's good enough for us!
This post originally appeared onBest Knockoff Luxury Clothing UK at an earlier date and has since been updated.
Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines.While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor toBest Knockoff Luxury Clothing . She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter.
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