I'm a Huge Fan of M&S Perfumes—These 10 Could Easily Pass for Designer
M&S perfumes are well-known for being more affordable versions of their luxury counterparts. These are the best M&S perfume dupes we've tried.

I know what you're thinking: Marks and Spencer perfume? I was also sceptical when I first heard theBest Knockoff Luxury Clothing UK beauty team go on about how good they were. Especially when I found out that most of them retailed for around £10 to £15. However, I have to admit that they were right. genuinely makes some of the most expensive-smelling perfumes on the high street, and I've added quite a few to my collection since discovering the goods. Wearing these scents on a daily basis, I've noticed that they smell very similar to some particular high-end fragrances that we all know and love.
Now, I'm not saying that you need to go out and replace all of your perfumes with M&S alternatives, but what I will say is that if you're looking for a similar fragrance to pop in your handbag to use throughout the day, or you simply want to try a more affordable perfume version to save yourself shelling out for the expensive original, then I would highly recommend that you keep on scrolling. Below, I've listed all of the best Marks and Spencer perfume dupes for you to choose from. From TikTok recommendations to personal finds, I've included only the most luxurious of options. Trust me: the bottles below will soon be earning you so many compliments.
The Best Expensive-Smelling M&S Perfumes
1. Apothecary Warmth
Apothecary Warmth is possibly one of the most well-known M&S perfumes. Everyone compares this fragrance to Le Labo Santal 33, and not just because of the chic bottle. The perfume itself contains notes of cardamom, cinnamon, cedarwood and sandalwood, designed to bring about feelings of comfort. Le Labo's iconic scent is also super comforting thanks to cardamom, iris, violet and sandalwood, and both would make beautiful additions to your collection.
Pros
- Smells expensive
- A beautiful unisex scent
Cons
- Mixed reviews on longevity
2. Discover Soft Iris
We all love a little bit of Chanel, and whenever I spray M&S Soft Iris, I'm always reminded of Chanel's Coco Mademoiselle. Both fragrances contain notes of jasmine, orange blossom, vetiver and patchouli, making these fresh, floral scents perfect for spring.
Pros
- Beautiful lightweight scent that's perfect for everyday wear
Cons
- It's very floral so won't be for everybody
3. Discover Sea Salt Neroli
Jo Malone London's Wood Sage Sea Salt fragrance is one of my absolute favourites, so I was delighted to find an affordable alternative from M&S. It has all the saltiness and freshness that Jo Malone's perfume has to offer thanks to notes of neroli, mandarin and musky sea salt.
Pros
- Fresh, uplifting and will appeal to many people
Cons
- Scent doesn't last very long
4. Discover Midnight Blossom
Looking for more of an evening option? You can't go wrong with Midnight Blossom, which reminds me so much of YSL's Black Opium. Think notes of sensual jasmine and amber that linger beautifully on the skin.
Pros
- Smells so luxurious—a real head-turning scent
Cons
- It's a bold fragrance so best suited for evening
5. Discover White Coconut
Summer may have come to an end, but a bottle of Estée Lauder's Bronze Goddess is a go-to for recreating holiday vibes. If you're looking for an affordable alternative, I recommend Marks and Spencer's White Coconut. This fragrance smells just like a tropical vacation, with creamy coconut, sweet vanilla and refreshing citrus notes.
Pros
- This is summer in a bottle
Cons
- It's quite a sweet scent
6. Discover Intense Red Berries Rose
A great option for all year round is Marks and Spencer's Red Berries Rose perfume. With hints of sweet red berries and warming vanilla, this could definitely be mistaken for Armani's Si fragrance. Luckily for us, it's a fraction of the price.
Pros
- A warm and sophisticated fragrance
Cons
- Not as deep and intense as a designer scent
7. Discover Pink Pepper
While the notes aren't like for like in this pairing, I have always loved how bright and sparkly Lancôme's La Vie Est Belle Eau De Parfum is—a sweet floral with vanilla, patchouli and tonka. M&S's Pink Pepper has the same sprightly feel thanks to citrusy orange blossom and sweet vanilla.
Pros
- A bright, joyful scent
Cons
- It's quite heavy on the vanilla, so might not appeal if you don't like gourmand scents
8. Discover Intense Gardenia and Vanilla
Marc Jacobs Daisy is an iconic spring scent that's beloved for its uplifting nature and blend of white florals, creamy vanilla and cosy white woods. Gardenia Vanilla has a similarly youthful spirit—a subtly sweet, floral fragrance that's perfect for everyday wear.
Pros
- Easy-to-wear daytime scent
Cons
- Does need reapplying throughout the day
9. Discover Velvet Amber
Fragrances don't come more iconic than Chanel No. 5, so whilst many TikTok videos tout Marks and Spencer's Velvet Amber to be a dupe, I have to be straight up and say that you're not going to get the same complexity of scent from a £10 bottle of perfume. However, both have that same rich, heady floral feel and a timeless elegance to them that will undoubtedly appeal.
Pros
- A rich, elegant fragrance that smells way more expensive than it costs
Cons
- The amber is strong, which some might find too overpowering
10. Discover Warm Neroli
Rabanne's Lady Million scent is an iconic fragrance—a bold white floral perfume with a musky sweetness that is so alluring. Warm Neroli has that same feminine appeal with bucketloads of neroli, citrus-fresh bergamot and a comforting musk notes that lends the fragrance an almost earthiness once it's dried down.
Pros
- Sweet, musky fragrance
Cons
- Lasts for a few hours, but bring the bottle with you to reapply
Shop More M&S Perfumes:

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.
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