The British Perfume Rosie HW, Victoria Beckham, and Meghan Markle Have in Common

As far as British perfumeries go, none is more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream-and-black packaging to its ever-expanding fragrance library, Jo Malone's perfumes have become synonymous with our special occasions—cherished moments to which we can return with just a single spritz. This potent blend of luxury and sentimentality is the reason Jo Malone has found its way into the hearts of people all around the world—which includes celebrities, beauty editors, and even royalty. 

"Our scents are elegantly simple with an unexpected twist; pure and beautiful ingredients that are allowed to shine put together with something that shouldn't work but does," says Emma South, Jo Malone London's fragrance and lifestyle expert. "I love this slight irreverence in our creations. It all started with the basil in Lime Basil Mandarin; basil as an ingredient was extremely unusual at the time, one that was normally associated with cooking, and a real surprise in a scent. Today, we continue to try to push the boundaries with our ingredients."

But which Jo Malone scents are the most popular? With more to choose from than ever before, we set about discovering the go-to perfumes of the stars, as well as which scents Jo Malone's devoted clientele (that's you) always come back to. Keep scrolling to discover the best Jo Malone perfumes, according to celebrities and the internet.

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Rosie Huntington-Whiteley
(Image credit: @rosiehw)

We've already talked at length about Rosie Huntington-Whiteley's beauty routine, but recently the model has gone on to discuss her favorite fragrances—one of which is Jo Malone London. 

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(Image credit: @rosiehw)

"Jo Malone London's Lime Basil Mandarin is one of my favorite perfumes," Huntington-Whiteley reveals by way of video on her website, Rose Inc. "This is the fragrance my mother and grandmother always wore, and I find myself picking this up whenever I'm in need of a bit of comfort, or whenever I want to feel my mother and grandmother close. My mother lives in the UK, and I'm based in L.A., so whenever I find myself feeling homesick, this is what I pick up. It really has a kind of elegant, fresh, modern scent to it—all the things I'd describe my mum and grandmother as. This is the perfume that evokes some of the most special memories to me." 

Her Favorite Jo Malone Fragrance:

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Meghan Markle
(Image credit: Getty Images)

Although Meghan Markle had to become a lot more secretive about her beauty regimen when she adopted the title Duchess of Sussex, in a previous interview with Express, she revealed, "Fragrance is my favorite thing—so much so that if I leave the house and I don't put any on, I'll turn around and go back home. I love Wild Bluebell by Jo Malone."

Her Favorite Jo Malone Fragrance:

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Poppy Delevingne
(Image credit: @poppydelevingne)

Poppy Delevingne is the ultimate Jo Malone fangirl and rotates between several floral scents. Her go-to, however, is undoubtedly Red Roses. Plus, how pretty is the pale-pink hue?

Her Favorite Jo Malone Fragrance:

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Victoria Beckham
(Image credit: @victoriabeckham)

If you ever wondered which perfume Victoria Beckham likes to wear, then you'll be pleased to hear that Jo Malone London appears heavily in her rotation. Her go-to scent is said to be the brand's Grapefruit Cologne. The epitome of uplifting, the scent is also cut with rosemary, peppermint, and pimento, adding to the fresh feel of the fragrance. 

Her Favorite Jo Malone Fragrance:

When we consulted Jo Malone London, they revealed that Rosie Huntington-Whiteley's favorite fragrance, Lime Basil Mandarin, which launched back in 1999, is still proving as popular as ever—but which other perfumes are continuously in demand? 

Pomegranate Noir has been a firm favorite since its release in 2005, but over the years, Jo Malone has seen English Pear Freesia and Peony Blush Suede rise up through the ranks to become almost as iconic. 

The Jo Malone Fragrances theBest Knockoff Luxury Clothing UK Team Love

Needless to say, theBest Knockoff Luxury Clothing UK team also boasts a few Jo Malone fans. Here, editor Emma Spedding and I each reveal our two favorite Jo Malone London perfumes. 

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Emma Spedding,Best Knockoff Luxury Clothing UK Editor
(Image credit: @speddingemma)

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Maxine Eggenberger,Best Knockoff Luxury Clothing UK Contributing Editor
(Image credit: @maxineeggenberger)

Shop 5 More Jo Malone Products

This post originally appeared onBest Knockoff Luxury Clothing UK. It was published at an earlier date and has been updated. 

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her ownBest Knockoff Luxury Clothing UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior toBest Knockoff Luxury Clothing UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.