When we think of Rihanna, we think of her multi-hyphenate status. She's a singer-songwriter. She's a businesswoman. (do Fenty Beauty, Fenty Hair, and Savage X Fenty ring a bell?) She's also a certified pop culture icon. Now, she has another role to add to her résumé. She's the new face of a super-iconic perfume that first hit the market in 1999—Dior's J'adore Eau de Parfum.
If you're like us, you associate J'adore with the perfume's longtime muse, Charlize Theron, and that's for good reason. Theron was the face of the fragrance for 20 years. We can see the iconic commercial now. Theron, dripping in a slinky gold gown, saunters toward the camera…
Rihanna stepped into the role with a new ad campaign that's just as sumptuous and resplendent as any that came before it. There's radiant makeup (seen in the image above), a golden gown, and a palatial setting. Keep scrolling to see Rihanna's first ad campaign and learn more about this iconic fragrance.
The Campaign Video
In the campaign video, Rihanna sashays through Versailles—yes, really. She enters through the golden gates before changing into a necklace and gown, both designed by Dior Creative Director Maria Grazia Chiuri. She struts through the famous Hall of Mirrors and down the Grand Canal. The association isn't lost on us. Rihanna, a queen, has been coronated as the face of this iconic fragrance.
The Original
Notes: ylang-ylang, damascena rose, jasmine sambac, Grasse jasmine
The original J'adore is a sophisticated floral fragrance. It opens with a creamy note of ylang-ylang before settling into a classic combination of rose and jasmine. Reviewers describe it as sexy yet delicate and fit for a boss. Need we say more?
The New J'adore l'Or
Notes: orange blossom, jasmine grandiflorum, centifolia rose
This ad campaign also features a new version of J'adore called the J'adore l'Or Eau de Parfum. (L'or is French for gold.) It was created by Francis Kurkdjian, the creative director of Parfums Dior, whose name you might recognize from his eponymous fragrance house Maison Francis Kurkdjian. This new version of J'adore pays homage to the original and is heightened with a bright, sun-kissed note of orange blossom.
"This perfume is to die for," says one reviewer. "Listen, whenever I wear this perfume, I feel expensive. I feel successful. It's such an 'old money' scent that … will never feel out of place or out of season when you wear it. The bottle is so pretty, and it's very well designed, so you won't have to worry about it spilling or wasting."
Shop 5 More Dior Beauty Products We Love
A TikTok-viral lip oil that holds up to the hype.
So many beauty editors swear by this face palette.
This foundation never misses.
This pink blush looks so subtle and pretty on the skin.
Another blush we love, this one imparts an illuminated glow on the skin.
-
Home Fragrance Is Kind of My Thing—12 I'm Snagging DuringReplica Store's Black Friday SaleIt's time to scent your space.
-
"You Smell So Good" Is My Favorite Compliment—16 On-Sale Scents I'm Stocking Up OnByredo! Diptyque! Tom Ford!
-
The Smartest Shoppers Prep for Black Friday Now—26 Beauty Items I'm BookmarkingCall it FOMO or call it being prepared…
-
I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New PerfumeThe hottest new accessory.
-
Trust Me—These Tiny Beauty Tweaks Elevate Your Look to a 12 Out of 10It's all in the details.
-
20-Somethings Put Their Viral Beauty Faves Where They Can See Them—on Their NightstandsHere's what they keep within reach of their sheets.
-
Some Fragrances Are "Slow-Burn Scents" That Grow on Us—7 We've Officially Warmed Up ToIt's proof that first impressions aren't always accurate.
-
Victoria Beckham's Vanilla Perfume Is the Ultimate Date-Night Scent (She Shares It With David)"A vanilla with a difference."
