Béyonce's Cécred Hair Brand Just Dropped in the UK—Here's Everything We Know
Stop everything, because Cécred, Beyoncé's new hair brand, has landed on UK shores. It was back in May 2023 when she first teased that she was launching a hair brand and now we cannot wait to get our hands on it to try it for ourselves.
"How many of y'all knew my first job was sweeping hair in my mama's salon?", she said in an Instagram post last year. "Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating," she said.
Inspired by combining global rituals and modern science, Cécred caters to all hair types. "We started by prioritising the needs of textured hair like mine and others who lack moisture and strength. It was important to honour past rituals while infusing our personal touch by adding advanced science to build new sacred rituals," she says on the brand's site.
"The result was haircare defined by its performance, quality and intention. Haircare that isn’t put into the same box others have tried to put me in as a Black woman throughout my career. Haircare that will keep my hair healthy despite how often I change it up as a performer—the colouring, high-tension styles, sewing, sweat, and buildup."
The extensive collection includes shampoos and conditioners, as well as targeted treatments and stylers and dedicated bundle kits for different hair concerns and preferences, all of which are available now. The formulas feature an impressive patent-pending bioactive keratin ferment, which works to repair depleted proteins in compromised hair, leaving it restored, healthy and strong.
Needless to say, the packaging is incredibly chic and minimal—you know both your hair and your bathroom interior are going to appreciate them. What's more, a signature fragrance called Temple Oud runs through the collection, leaving hair scented with oud, Australian sandalwood, warm musk, night-blooming jasmine, Haitian vetiver and violet leaves. We all know Beyoncé smells great from her perfume choice, so I have no doubt the products smell divine.
As a proud member of the BeyHive, you best believe that this beauty editor cannot wait to get her hands on Cécred. Scroll ahead to shop the full collection.
Shop Cécred Hair Products:
The ultimate hydrating shampoo formulated with hyaluronic acid and an antioxidant-rich African oil blend.
Think of this clarifying shampoo as a clean-slate reset for your scalp and hair.
This kit includes a deep conditioning mask alongside a shampoo and conditioner in travel-friendly sizes.
This mask contains shea butter and oils, making it ideal for coily hair that needs extra nourishment.
The brand has been teasing a Hydrating Conditioner, which is coming soon to the site.
This deep repairing mask promises to strengthen and fortify compromised hair and add a healthy shine.
This two-step ritual begins with a water-activated rice and rose powder that you apply through the hair before finishing with the Silk Rinse for a healthy shine.
This set contains both the treatments and the brand's shaking vessel to mix the products and apply through your lengths.
This bundle includes the brand's most fortifying products in travel-friendly sizes. Who doesn't love a mini?
Featuring 13 nourishing hair oils, this adds shine and flexible bounce to lengths without weighing them down.
Can we take a moment for this chic bottle? The Moisture Sealing Lotion is a real multitasker. It can be used to add hold to curls, smooth flyaways and seal split ends whilst dousing hair in hydration.
Consider yourself a superfan? This collection allows you to try the full range.
Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing Wholesale Replica Bag beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.
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