TikTok Told Me Brazil Does Curly Hair Products Better, so I Put Them to the Test

Over the years, I've tested dozens of curly hair products, and while I found a handful of gems that work specifically for my curl type and pattern, I've definitely had my fair share of buys that just didn't hold up. Ask anyone with curly hair, and they will tell you what a process it can be to find products that work for them. Some products leave your hair frizzy, while others make your curls crunchy. But at the end of the day, all we want are bouncy, juicy, hydrated curls. And as a beauty editor, I constantly have my eyes peeled for Wholesale Replica Bag products that people are buzzing about. Over the past few months, there has been a rise in popularity for Brazilian curly hair products.

It all started with one particular video of a woman who was in Brazil and went to a beauty store to stock up on affordable curly hair products. She claimed that, compared to Brazil, the U.S. was behind in the kind of products they have available for people with curly hair. This led to thousands of people heading to Amazon to stock up on Brazilian haircare products, which made me even more curious to find out how they held up.

After doing my research, I found that people were mostly impressed by the brand Lola From Rio and Keyoma (Skala was a runner-up), so I swiftly hit "add to cart" to truly see how they would perform on my 3b/3c curls. Read on for my full review below.

About the Products I Used

The first product I tested was the Keyoma Batana Oil. This product is an extra-strength formula mixed with rosemary. It's considered a hair growth serum and scalp detox that stimulates hair growth, removes product buildup, repairs split ends, and nourishes the scalp. The oil is lightweight and soothing, and you only need to apply two to three drops on your target areas for 15 30 minutes before washing it out. Alternatively, you can leave it in overnight as a treatment.

To refresh my curls, I used the Lola From Rio Curl Defining Cream and Moisturizing Jelly Gel. The curl cream is said to provide 24 hours of moisture and definition, along with shine and softness. It has a subtle citrus scent and contains key ingredients like coconut oil, patawa oil, quinoa, and aloe that make detangling easy. The gel has a similar scent and promotes volume, less frizz, and more definition using vegetable-derived glycerin, patawa oil, and quinoa seed extract.

How I Used My Products

I decided to test the Keyoma Batana Oil during my washday. Unlike many hair oils on the market, this one is meant to be washed out (although it can be used as an overnight treatment). To start, I used three drops of the serum and applied it near my hairline since that's where I experienced the most breakage. I massaged it into my scalp using my fingertips and let it sit for about 15 minutes before washing it out and carrying on with my shampoo and conditioner.

Three days later, I was ready to give my curls a refresh. Most times, when I'm testing hair products, I will do so after a wash. However, I decided to test these products on my day three curls. The definition I had after my washday was pretty much gone, and I was left with a lot of frizz and much shine, so I was hoping these products would bring my curls back to life.

To start, I sectioned my hair into three parts. Once I had two of the three sections clipped back, I used a spray bottle and a round brush to rewet my hair. With the section I was working on completely soaked, I began raking the curl cream through my hair, using a generous amount of product. To ensure all the knots were out, I went in with my Wet Brush and gently combed out my hair from the ends to the root. Once my hair was detangled, I started applying the gel before scrunching my curls to create a fuller appearance. Once I finished my first section, I clipped it back up and followed the same steps for the other two sections. On this day, I decided to skip using a diffuser and opted for a microfiber towel to speed up the drying process.

The Results

As far as results go, I didn't see any immediate changes after using the oil since this is the kind of product that requires several months of testing to see and feel a significant difference. The website says that this particular brand can deliver results in one to two months, so I'm excited to continue using it to see if there's a difference.

As for the other two products, I was genuinely surprised by the way my curls came out. A lot of brands have gels that provide excellent hold but leave hair feeling crunchy even after using an oil to break the cast. While the Moisturizing Jelly Gel didn't eliminate all of my frizz, I thought it did a great job providing volume, definition, and shine. When used in combination with the curl cream, it leaves a soft finish. That said, I thought the curl cream worked really well on my hair as well and allowed me to detangle my curls with ease.

Before

After

Are the Viral Brazilian Curly Hair Products Worth It?

Overall, I do believe these products are worth it, especially if you want hair that looks and feels good without breaking the bank. Unfortunately, curly hair products are very expensive and not always financially accessible for how often we need them, but these products are fantastic substitutes. In addition to many big names being more pricey, you sometimes don't get a lot of product for what you're paying. But for only $15 each, you get plenty of product that will definitely last a long time, even if you're using generous amounts.

If you have sensitive skin, the gel and curl cream smell really lovely and remind me of some of the drugstore products I used to use as a kid. They aren't too strong, but they still leave a subtle scent on your hair, which, as someone with sensitivity to fragrance, is a green flag. The oil, however, has a notably strong smell, so if you're going to invest in the oil, it's probably best to use it as an in-shower treatment. If you're not sensitive to fragrance or don't mind the smell, it could definitely work as an overnight option. The oil is also double the price of the curl cream and the gel, but you only need two to three drops per use. So if hair loss or thinning is a concern, I think it's worth it.