I Do Brows in Beverly Hills—Here's the One Brow Tip No One Talks About

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.
Eyebrows are the one feature that frames your whole face (and your beauty looks), and no one knows the power of a snatched eyebrow more than Kristie Streicher, a celeb brow artist and the founder of KS Co. She's also the co-founder of Striiike, a Beverly Hills beauty salon that she shares with her sisters Ashley, a master hairstylist, and Jenn, a pro makeup artist. But before becoming one of the most sought-after brow artists, Streicher was an esthetician and makeup artist. "I fell in love with brows and how the subtleties of shape made such a difference in the entire face," she says. "The fast, transformative nature of a tinted and tweezed brow created such a passion in me."
Streicher began studying eyebrow hair growth cycles, which are key to unlocking your best brows—and the secret ingredient is her signature Nurtured Brow process. I'd never heard about this concept before, so here's the 411: "We develop optimal hair cultivation through a series of brow shaping appointments and embrace and adapt to your one-of-a-kind growth patterns and cycles," she explains. And if you can't see her in person, Streicher has some at-home tricks for flawless arches.
It all comes down to using the right products and techniques. Streicher recommends using her "backcombing" technique to create a naturally fuller brow in seconds. "Use a tinted brow gel to deposit color to every hair, and then brush them backward to coat the underneath part of the hair to create added lift, fluff, and texture," she explains. "I always love finishing with a clear brow gel to brush them up and keep them in place." Curious about the products Streicher reaches for in her daily routine? Keep scrolling to see her essentials, which include her favorite J-Beauty brand, go-to self-tanner, and of course, all her brow must-haves.
"I have been pretty religious about using this laser every day for at least 20 minutes. There's nothing better than pairing it with the Monastery Attar Balm. It's the most luxurious at-home treatment to do before bed."
"I love a little color in the winter months. I have tried all the self-tanners, and this one gives the easiest, foolproof, non-orangey, real-looking tan. It works best after using this scrub mitt in the shower. Once you use this, you'll never wash your body with anything else—it feels amazing and works well to stimulate blood and lymph as well."
"I've never liked the look or feel of foundation and prefer seeing a bit of my natural skin texture and imperfections. My skin loves this product and the Weekend Skin sunscreen. They both wear beautifully and keep my skin looking hydrated and glowy all day."
"I like to add some soft color with my sheer tinted brow gel while using my backcombing method to make sure the color deposits all around the hair."
"I always wash with this shampoo and conditioner."
Shop More Products in Streicher's Routine

Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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