Every Makeup Artist I Know Considers This One Product Absolutely Essential—These 11 Formulas Are Elite
Shaping your brows is a fine art, but these brow pencils make things a whole lot easier.


Denise Primbet
Fun fact: Kim K's MUA Mario Dedivanovic (among other celeb makeup artists) always starts creating a look by shaping eyebrows. Hardly a surprise, given our brows' ability to seamlessly define and enhance our facial features. Enter: eyebrow pencils—your foolproof tool to shape your arches in a matter of a few strokes.
Whether you use it on its own or paired with your go-to brow gel for a feathered-out look, a brow pencil will never fail to make your brows look neat, even and sculpted for just about every occasion.
That being said, shopping for an eyebrow pencil is not the easiest of tasks. Not only are there millions of options out there, but there are so many different types that it can be hard to know what to go for. Because of this, I decided to reach out to an expert to ask them for all of their advice when choosing an eyebrow pencil, including exactly how to use it to get a natural finish.
Not only that, but I've been busy putting the best eyebrow pencils to the test to see which ones will come out on top. Keep scrolling for the brow pencil edit that might just make you consider cancelling your next microblading appointment...
What to Look for in an Eyebrow Pencil
"When choosing an eyebrow pencil, look for one with a wax-based formula that isn’t too powdery or soft," says Vanita Parti MBE, founder of Blink Brow Bar. "Unlike an eyeliner that you want to glide and smudge, an eyebrow pencil should adhere to the skin and stay put! A pencil that can be sharpened to a perfect point makes it easy to create natural, hair-like strokes, and a spoolie brush on the end is essential to blend harsh edges."
It's also important to make sure that you choose the correct shade. "I recommend using your natural brow colour as a guide," says Parti. "Firstly, look at the depth of colour in your brows. If you’re a fair blonde, going slightly darker with your brow pencil can help frame your face and add definition. For those with darker brows, aim to match the depth of colour. Next, look at your undertone. If you have warmth in your brows, skin and hair, opt for a brow pencil with a warmer tone. If you’re cooler-toned, try an ashier shade."
Junior beauty editor, Grace Lindsay, applying one of the best eyebrow pencils.
How to Use an Eyebrow Pencil
Now that you know what to look for, it's important to know how to use an eyebrow pencil properly in order to get the best results. "Begin by sharpening your eyebrow pencil to a perfect point, and ensuring your brows are free from any makeup residue," says Parti. "Using the pencil and a soft touch, begin to draw hair-like strokes in the direction of your natural hair growth. Continue to build, filling in sparse areas, then take a step back from the mirror and assess your work. If you feel you’ve gone too heavy, simply brush out with a spoolie and redefine where needed."
So, now you know all that, it's time to shop for the best eyebrow pencils on the market. And, trust me, you can rely on this edit entirely—I've put them all to the test.
How We Chose the Best Eyebrow Pencils
Here at Who What Wear UK, our makeup expertise knows no bounds. Collectively, our beauty team has tested hundreds of formulas (from fine-tip iterations to thicker, angled-tip pencils). When reviewing each formula, we made sure to test it for a minimum period of a week to see how it performs under various circumstances (be it after a high-intensity HIIT workout or after a busy day in the office). We took careful note of factors like longevity, pigment, the size of the tip and the formulation itself. We also considered other equally important criteria like the shade range, packaging and value for money—all in an effort to bring you a truly balanced edit of only those formulas that managed to impress us most.
The Best Eyebrow Pencils, According to Editors
- Best Overall: Morphe Micro Brow Pencil
- Best For Drawing Hair Strokes: Anastasia Beverly Hills Brow Wiz
- Best For a Natural Look: Blink Brow Bar Eyebrow Pencil
- Best Volumising: Benefit Gimme Brow+ Volumising Eyebrow Pencil
- Best Affordable: UKLASH Brow Pencil
- Best For Beginners: Glossier Boy Brow Arch
1. Morphe Micro Brow Pencil
Available shades: 8
Waterproof? No
Formula: Hard-wax.
"As a makeup-obsessed beauty editor, I'm very particular about how I do my brows, and trust me when I tell you that this formula is a dream to apply. It glides on seamlessly without feeling too drying, and the pigment is super buildable too: I can easily go for a natural look or amp it up if I was going 'all out.' The most impressive bit is its staying power—I can always rely on it staying firmly in place, rain or shine. I love that the shade range includes so many different variations too (I usually alternate between one lighter and one darker shade between seasons). Hands down, one of the best makeup products I've tried," says Who What Wear Beauty Contributor Denise Primbet.
Pros
- Easily buildable
- Super precise
- Long-wearing
Cons
- Some shades pull a bit too warm
2. Anastasia Beverly Hills Brow Wiz
Available shades: 12
Waterproof? No
Formula: Wax
Now, this round-up wouldn't really exist without the iconic ABH Brow Wiz. Having peaked in popularity in the 2010s, this formula is still a firm favourite among many beauty editors and makeup enthusiasts. Who What Wear Junior Beauty Editor Grace Lindsay absolutely swears by it: "This is one of my go-to eyebrow pencils. It has an ultra-slim nib, which makes it easy to create natural-looking strokes, and it's great for filling in any sparse areas. Plus, the spoolie brush means that you can blend the product into your own brow hairs for a softer finish. The wax formula is pigmented enough that it gives impressive colour payoff, but not too pigmented that you're afraid of making any mistakes."
Pros
- Ultra-slim nib
- Comes with a spoolie brush
- Wax formula
Cons
- A little more expensive
- Better for a natural finish opposed to statement brows
3. Blink Brow Bar Eyebrow Pencil
Available shades: 5
Waterproof? No
Formula: Wax
Next up is this eyebrow pencil from none other than brow-specialist brand Blink Brow Bar. The classic wooden design comes with a smudge-proof, wax-based formula that stays in place all day long. Because of the wooden design, you can easily sharpen the pencil in order to get a finer tip, which allows for a more precise application (perfect if you want a natural look with defined hair strokes). "When looking at the product, I thought that the formula could be a little harsh and drag on the skin, but it's actually incredibly soft and blendable. That being said, it's not too soft that you worry about your brows being halfway down your face by the end of the day," shares Grace.
Pros
- Lasts all day
- Finer tip allows for precise application
Cons
- A little more expensive
- Not a huge shade range to choose from
4. Benefit Gimme Brow+ Volumising Eyebrow Pencil
Available shades: 12
Waterproof? Yes
Formula: Fibres and powder
If you're after a pencil that will create volume while still delivering a natural-looking result, look no further, because it doesn't get better than Benefit. This clever formula actually combines fibres and powder to make your brows appear fuller and thicker. It's a great choice for those of us who aren't big fans of the "fanned out" look with defined hair strokes. It's also surprisingly intuitive to use, making it great for beginners. "I always know that I can rely on Benefit to create an effective brow product. This volumising pencil has been in my makeup bag for as long as I can remember, and makes filling in my brows easy and quick," shares Grace.
Pros
- Makes your brows appear fuller
- Comes with a pencil and a spoolie
- Transfer-proof formula
Cons
- A little more expensive
- Softer than a wax-based formula, so may fade slightly throughout the day
5. UKLASH Brow Pencil
Available shades: 3
Waterproof? No
Formula: Cream-based formula
"In contrast to above, if you prefer a super-natural finish, I recommend this pencil from UKLASH. Similar to the Anastasia Beverly Hills eyebrow pencil, this product has an ultra-fine tip that allows you to mimic your own brow hairs when applying," says Grace. Just beware that the cream-based formula is very pigmented, so a little goes a long way, but it's super long-lasting, so you don't have to worry about it sliding off throughout the day. About the only con worth flagging is its sparse shade range, which (for now) only features three colours (Light, Medium and Dark). But on the flip side, it's also quite reasonably priced, making it one of the best affordable brow pencils we've tested.
Pros
- More affordable
- Ultra-fine tip
- Pigmented formula
Cons
- Not a huge range of shades
6. Glossier Boy Brow Arch
Available shades: 9
Waterproof? Not exactly, but it's water-resistant
Formula: Pomade
Every minimalist makeup lover adores Glossier for its flexible pigments, chic packaging and quality formulas, and this brow pencil is no exception. An ideal option for beginners, it features an angled tip, which makes the whole application process that much more seamless. It's also long-wearing, water-resistant and smudge-resistant, so you can trust that it won't budge. "If you are someone who struggles to get the right shape when filling in your brows, I highly recommend giving this pencil a go. I find it especially helpful when accentuating the arch of my brow ,which is why I would also recommend it to any eyebrow pencil novices," says Grace.
Pros
- Slanted tip makes it easy to get a precise finish
- Long-wearing formula
Cons
- Would be good to see even more shades from the brand
7. REFY Brow Pencil
Available shades: 8
Waterproof? No
Formula: Pomade
Who What Wear UK Beauty Editor Eleanor Vousden is a big fan of this eyebrow pencil from Refy, a beauty brand famed for its brow products. "I love that it's ultra-fine, meaning you can easily create realistic-looking individual brow strokes, and the formula isn't too hard that it drags, nor too soft that it melts off," she says. This product adds subtle definition and comes with a precise spoolie brush to diffuse the pomade further for a natural finish. Use it on its own or in conjunction with your favourite brow gel for that extra fluffed-up look. Trust us when we tell you that it's the kind of product that you'll repurchase time and time again. Even its extensive shade range is reason enough to give it a go.
Pros
- Ultra-fine nib for a natural finish
- Adds subtle definition
Cons
- Not for those after a dramatic look
8. Hourglass Arch Brow Micro Sculpting Pencil
Available shades: 9
Waterproof? No
Formula: Wax
Another one of Eleanor's favourites is the Arch Brow Micro Sculpting Pencil—one of the best Hourglass products money can buy. "I find myself reaching for this brow pencil daily, which is a testament to how much I like it," she says. "The nib is fine, meaning you can get precise shading on sparse areas of your brows. I like to fill in and then use the spoolie brush on the other end to diffuse the brow strokes for a seamless result. "The shade range is also well-considered, catering to both cool and warm hair colours, so you'll be able to find a natural-looking match for your brows—something to specifically consider if you have an eyebrow-framing fringe."
Pros
- Well-considered shade range
- Fine nib
Cons
- More expensive
9. Merit Brow 1990
Available shades: 4
Waterproof? No
Formula: Gel
The wholeBest Knockoff Luxury Clothing UK team is obsessed with Merit Beauty, so it's no surprise that we are all big fans of this eyebrow pencil. It has a gel formula that doesn't pull on the skin, making it a lot easier to apply compared to other pencils on the market (particularly great if you have sensitive skin). In fact, it actually contains lots of nourishing ingredients, such as sunflower oil and hibiscus flower extract and is perfect for getting that "no-makeup" makeup look. One thing to note is that because of the fine, gel-based tip, this pencil can break easily. Therefore, be careful not to push it up too much when using it. Instead, the brand recommends using no more than 1mm at a time.
Pros
- Soft gel formula
- Gives a really natural finish
Cons
- Can break easily
- Not a huge range of shades
10. Kosas Brow Pop Dual-Action Defining Pencil
Available shades: 10
Waterproof? No
Formula: Wax
Much like the rest of Kosas makeup/skincare hybrid formulas, this brow pencil is kind to your brows thanks to castor oil and panthenol, provitamin B5. "When I first read that it contained castor oil, I thought it would be a really slippy product that would fade after a few hours, but I was pleasantly surprised when testing this. The pigmented formula sculpts my brows and adds natural definition without smudging or transferring throughout the day (a must for day-to-day wear). Above all, I was particularly impressed with its shade range, which includes ten shades in total to fit every skin tone and undertone. I'd even go as far as to say that it's one of my most-used brow products of all time," says Denise.
Pros
- Nourishing formula
- Adds natural definition
- Doesn't smudge
Cons
- Softer than a classic eyebrow pencil
11. Rare Beauty Brow Harmony Precision Pencil
Available shades: 6
Waterproof? Yes
Formula? Wax-based
"I'm not being dramatic when I say that I'm yet to test a Rare Beauty formula that didn't deliver on its promises, and this brow pencil is no exception. Its waterproof nature makes it a great choice for whenever I'm after lasting results (read: hen 'dos, weddings and the works). The impressive pigment builds up easily, and the formula feels creamy enough to blend and buff for a more natural look. I'm a huge fan of the angled tip, which offers better control when applying the product. But if I were to point out one con, it would be that it's not quite precise enough for drawing fine hair strokes," says Denise.
Pros
- Waterproof
- Impressive staying power
- Has an angled tip
Cons
- Not the best if you're after a formula for super precise hair strokes
Why Trust Us
AtBest Knockoff Luxury Clothing UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.
- Denise PrimbetBeauty Contributor
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