The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the Trend

Confession: I haven't worn black mascara in months. No, I was not blessed with naturally long, doll-like lashes—quite the opposite, in fact! My flutters are blonde and stubbornly straight, so it's rare that I leave the house without a coat of pigment (or, at the very least, a proper curl). Lately, that pigment just happens to be anything but jet black. Navy, violet, emerald, cobalt, russet… I love to play around with hues that level up my look without much of a lift. (It's much easier to swipe on a jewel-tone mascara than to try your hand at graphic liner, is it not?)
I tend to rotate colors based on the rest of my makeup and mood, but for the past several weeks, my eyes have been drawn to a deep maroon. I'm not alone—the term "burgundy mascara" has over 53 million videos on TikTok, including one from Millie Bobby Brown gushing over the red-purplish pigment. Another user even goes so far as to claim that "black mascara is out, burgundy mascara is in" (and I'm inclined to agree!).
The hype is well warranted. Burgundy, after all, flatters every eye color: It emphasizes the richness of brown eyes, makes blue and green eyes pop (since they sit on opposite sides of the color wheel), and in hazel orbs, it helps any green or gold flecks stand out. Swap your black mascara for burgundy, and I bet you'll never look back—especially after browsing these stunning options (with gorgeous eyeliners to match) below.
The Best Burgundy Mascaras
This thick, fluffy brush is perfect for those craving extra volume.
This dual-sided brush, on the other hand, is superb for lash separation and length. One coat will give you a more natural look, but the formula is creamy and buildable—feel free to apply more layers until you reach your desired payoff.
This deep burgundy reads slightly more purple, which is perfect for vampy, moody eye looks. I also must call out the gorgeous curved tube, which doubles as sculpture art for your vanity.
This dual-sided mascara lets you choose your own adventure between volume, length, or both. Plus, it comes in at just $8.
I cannot stop thinking about this Hermès number. The elegant packaging, the cherry-brown hue (fun fact: Rouge H is the house's heritage color), the ultra-fine brush… It's perfect!
Maybelline's Sky High mascara is capital-B Beloved among the editor set, but I might be even more obsessed with the limited-edition burgundy option.
Shop Burgundy Eyeliners for a Monochromatic Look
This article was published at an earlier date and has since been updated.
Jamie Schneider isBest Knockoff Luxury Clothing ’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing Wholesale Replica Bag beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
-
Manifesting a Getaway? The White Lotus x Banana Republic Collection Will Transport You There
See how our senior editor styles her favorite pieces.
By Anneliese Henderson
-
Take Note: Here's What Every Cool New Yorker Will Be Wearing This Season
Currently making room in my closet.
By Anneliese Henderson
-
Blurred Makeup Is Trending, and Gracie Abrams Is the Blueprint—the Pre-Show Glam She Swears By
It's all about soft-focus skin.
By Jamie Schneider
-
No One Knows Festival Makeup Like This Iconic MUA—4 Trends She Says We'll See All Over Coachella
Grab your tickets and glitter.
By Alyssa Brascia
-
The Numbers Don't Lie—WWW Readers Shop These 11 Products the Most, and They're on Sale RN
Saving on your faves is basically a profit… It's girl math.
By Alyssa Brascia
-
Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
By Alyssa Brascia
-
I've Been Applying Mascara Wrong for 15 Years—An Iconic MUA Just Gave Me a Life-Changing Tip
My lash game will never be the same.
By Jamie Schneider
-
Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
By Alyssa Brascia
-
In Defense of Angsty Beauty
From "unapproachable" makeup to "anti-pretty" perfume.
By Jamie Schneider
-
From Vacation Skin to Orchid Lips—3 White Lotus Beauty Trends That Will Define the Summer
In conversation with the show's lead makeup artist.
By Alyssa Brascia