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Sabrina Carpenter and Addison Rae Love This TikTok-Famous Eye Shadow, so I Put It to the Test
Spoiler alert: I'm obsessed.
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The 9 Makeup Trends Defining 2025, According to Celebs and Beauty Experts
Each one deserves a spot on your mood board.
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Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It Right
Plus, the daily staples she swears by.
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I Want Long, Lush, Fluttery Lashes, so I Polled MUAs and Editors on Their Favorite Lengthening Mascaras
I love an expert recommendation.
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The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye Looks
No more tears!
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A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)
Class is in session.
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I'm a Night Owl, and My Tired Eyes Reveal It—17 Holy Grail Eye Creams That I Swear Work Miracles
It's basically magic.
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash Lift
I'm sold.
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Frosty Silver, Baby Blue, and Cherry Red—Cool-Toned Makeup Is the (Unexpected) Star of the Summer
Major makeup inspo ahead.
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This Under-$38 Item Is the Key to Fluttery Lashes—No Mascara Needed
If you're not using it, start now.
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I've Been Inspired By Maximalist MUAs for Years—3 Pros You Should Have Been Following Yesterday
Putting the "art" in makeup artist.
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Color Me Inspired—12 Trending Eyeliner Looks Every Cool Fashion Person Is Wearing Right Now
Get ready to screenshot your faves.
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Don't Want Botox? Only Buy Eye Creams With *This* Ingredient
No needles required.
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I'm a Beauty Editor With a Fashion Degree—How I'm Translating the Fisherman Trend Into My Makeup Routine
These looks are compliment bait.
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8 Makeup Trends Poised to Dominate Summer 2025, From Saint-Tropez Skin to (Gasp!) Barely There Lip Liner
Taking notes.
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This Classic, French Girl Approved Mascara Is All You Need for Flirty Lashes
A must-have for volume, length, and curl.
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15 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes
These formulas won't fall flat.
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4
True story.
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This Viral Makeup Artist Is Basically the Beauty World's Picasso—Here's Why We're Obsessed
She's taking TikTok by storm.
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If You're a Brunette With Light Eyebrows Like Me, This MUA Tip Will Change Your Whole Face
Small tweak, huge difference.
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Taylor Russell Is the Epitome of Baby-Doll Beauty—6 of Her Best Moments I'm Copying RN
She's taking over my makeup and hair inspo boards.
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Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It All
Definitely a yes.
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Darling, Delicate, and Expensive-Looking—These "Rich Grandma" Beauty Staples Double as Heirlooms
Elegant antique jewelry, but make them beauty items.
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I'm a Warm Autumn, so These Makeup and Nail Looks Are Basically My Neutrals
Are you color analysis curious?
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Inside the Brain of a WWW Beauty Editor—5 Summer Mood Boards With Endless "Add to Cart" Potential
Your warm-weather inspo awaits.
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13 Eyeliners Editors and Makeup Artists Never Shut Up About
These never let us down.
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My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant Fave
Plus, more options for mature and dry skin.
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In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are Key
Our top picks for every vibe.
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup Looks
They will never go out of style.
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Dark Circles? The Best Eye Creams All Have This Circulation-Boosting Ingredient
Meet my holy grail.
