Kylie Jenner and Billie Eilish Use the Same Strong-Hold Brow Gel, and It's Only $7 at Target


What do Kylie Jenner and Billie Eilish have in common? They both have massive followings and famous siblings. (For Jenner, that's the entire Kardashian-Jenner family. For Eilish, that's songwriter/producer Finneas.) They also have similar tastes in makeup products, or so it seems.
Jenner recently posted a GRWM video on TikTok, and in it, she uses a certain strong-hold brow gel. It just so happens that it's the same strong-hold brow gel Eilish used in a GRWM video she filmed a few months ago. The best part? It only costs $7 at Target. Keep scrolling to see the brow gel Jenner and Eilish love.
Here's the exact brow gel Jenner and Eilish used in their respective TikTok videos. It's actually a two-in-one product, working as a brow and edge gel. It dries clear, offers a strong hold, and has a sweat- and moisture-resistant formula (so it's ideal for summertime). It's also 100% vegan and contains castor oil for a nonsticky feel.
If this is the reason their brows always look so good, count me in. I can swing $7. Most brow gels are double, if not triple, the price anyway, and they're not necessarily celeb approved.
Shop 5 More Editor-Approved Brow Products
Here's another affordable brow gel worth buying. The mousse-like formula makes brows look full and fluffy. It's so good it earned a Who What Wear Beauty Award.

Kaitlyn McLintock is a Beauty Editor atBest Knockoff Luxury Clothing . She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing Wholesale Replica Bag and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
-
Alex Cooper Looked Like a Champagne Angel on the Red Carpet—Here's Every Makeup Product She Wore
An exclusive interview with her makeup artist.
-
I'm a Beauty Editor, and I Think Hailey Bieber's Go-To Mascara Is Vastly Underrated
She never gatekeeps a good beauty product.
-
I Asked AI How to Look Like a Bronzy Internet It Girl This Summer—Then I Wore Its 6 Recs for a Week
Summer glam, simplified.
-
Celebs Like Sabrina Carpenter and Bella Hadid Swear By These Chic Prada Beauty Staples
A celeb-approved shopping list.
-
I Asked Sabrina Elba About Her Must-Do Beauty Practices—Here Are Her Nonnegotiables
Yes, she really does do it all.
-
Wallet-Friendly, But Make It Look Luxe—15 Under-$25 Beauty Staples That Look and Feel Elevated
I come bearing deals.
-
I Refuse to Spend Over $20 on Mascara, so I Asked MUAs for Their Diamond-in-the-Rough Drugstore Picks
Here's your definitive guide.
-
I Tried a Viral Korean SPF After Billie Eilish's Aesthetician Recommended It—Spoiler Alert, I'm Obsessed
It's my new go-to formula.