It's Official: These 8 Beauty Trends Are About to Dominate Spring/Summer 2025

Now we've studied the spring/summer 2025 fashion trends, we're turning our attention to the beauty trends that are set to influence how we do our hair and makeup next year. Whilst autumn/winter 2024's beauty trends saw some moodier moments, interestingly, we're seeing a lot of similar inspiration for the first half of 2025.

First things first, the runways this season were abundant with blue eye shadow. Hardly a bolt from the blue, these statement looks are a continuation from A/W 24, where we saw pastels take centre stage. However, this time around, they're bolder, bigger and bluer. The same goes for the grungy looks of last season; for S/S 25, we'll see dark, kohl-rimmed eyes replaced with cheerful pastel tones, but they still feel edgy in their placement. Think a smudge of spring green all over the lid, or layers upon layers of peachy mascara shrouding the eyes.

There's also a sense of optimism for next season, with sun-kissed blush and glossy cherry lips peppered throughout the season's shows. Plus, there are some seriously wearable trends in the mix that will appease even the most low-maintenance beauty lover. No mascara and just-kissed lips? Sign us up.

On the hair front, we're seeing a major retro revival—big beehives, elegant finger waves and chic chignons will make a grand return. On the other end of the spectrum, sleek buns and deep side partings dominated once again, going hand-in-hand with the oversized blazers and tailoring that we saw on the runways. Next season, hair means business.

Ahead, you'll find the coolest hair and makeup trends we saw across New York, London, Paris and Milan, with expert tips on how to translate them from the runways to your routine.

S/S 25 Beauty Trends

1. Blurred Lips

A key defining makeup trend we saw all over the S/S 25 runways was blurred lips. Rather than the razor-precise application we see with typical lipstick looks, this trend features a blurred, feathered edge to achieve a just-kissed smudge. It's effortless, low-maintenance and gives a serious Parisian energy. We saw every iteration of the trend backstage, from punchy fuchsia at Marco Rambali and Ulla Johnson to deep Bordeaux tones at Versace, Peter Do and Doublet and muted neutrals at Grace Ling.

Backstage, we spotted makeup artists using a fluffy eyeshadow brush to diffuse a matte lipstick onto the lips, but thankfully, there are plenty of lipsticks, balms and liners that give a blurred finish in a single swipe. Refy's Blur Liner gives a softly diffused finish around the border of the lips, whilst both Violette Fr and Glossier's offerings come in balm textures with a hint of sheer, matte colour that replicates the look.

"In France, after red lipstick, our favourite lip look is called "bouche mordue"(just-bitten lips)," says makeup artist and founder of Violette Fr, Violette Serrat. "To achieve it, we apply lip balm [and] a touch of lipstick, then kiss a tissue to remove excess shine so it looks more like our naked lips. Bisou Balm (£30) leaves behind just the right amount of pigment," she says.

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2. Blue Zone

The shows were awash with shades of blue, from frosted pearl eye shadow to flashes of electric blue painted on brows and hazy navy smouldering on lids. Marques Almeida, Tove, Private Policy, Chet Lo and Luisa Beccaria were just some of the designers that were feeling blue for S/S 25, and with searches for "blue eyeshadow makeup" up 700% in Google searches over the past 12 months, it's a throwback '70s and Y2K trend we're adopting both on and off the runways.

At Marques Almeida, MAC global creative director of artistry Terry Barber painted models' lids with frosted blue. It's a "very pearly, '70s eyeshadow that almost looks like lurex," he says. "We’re doing what I call this very dodgy '70s blue that [your] mum might have worn back then. It’s in this shape that’s up to the eyebrow, as if you’ve put your thumb in the [eye shadow] pan and streaked it across the eyelids," he says. "All the shapes are a little bit wrong; a little bit clumsy and awkward."

Over at Tove, we saw lead make-up artist Lynsey Alexander painting lids with deep, sooty navy. "The look for Tove this season was focused on luxuriously polished, chic beauty," she says. "We created beautiful soft, diffused eye looks using the Merit Solo Shadow (£26)—a cream-to-powder shadow with a soft-matte wash of colour." If you're going bold with your eye shadow, be sure to frame your brows to anchor the look. "When wearing eye shadow, it’s important to frame the brows—for this look, we used the Merit Brow 1990 Pencil," she says. "It's a super-thin pencil that creates natural brow-hair strokes."

For high colour payoff, go for creamy formulas that deliver a punch of pigment, which can be layered and diffused to the intensity you desire, whilst pearly pressed shadows are great if you want a little shimmer.

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3. Sunblush

Whilst we may not always be guaranteed warm weather in the spring and summer months, we can fake it with our makeup. And that was certainly the case at the S/S 25 shows, where Di Petsa, 16Arlington, Zimmerman, Ann Demeulemeester, Nensi Dojaka and Vivienne Tam all sent their models down the runways with post-holiday blush.

"Sunshine is a state of mind for Marco Capaldo’s 16Arlington woman this season, and there’s a makeup to match," says lead makeup artist Lauren Parsons. "Glowing, gorgeous, sun-kissed skin; a subtle sexiness and an intrinsic sense of fun!" The same sentiment was seen at Di Petsa, where bright blusher was swept over the cheeks and the bridge of the nose, emulating a day spent under the sun. At Ann Demeulemeester and Nensi Dojaka, the look was more minimal, whilst Vivienne Tam's models saw a smattering of faux freckles.

With the popularity of cream blusher at an all-time high, it seems certain that the trend will be here to stay well into 2025. Except this time, we're leaning more towards red tones and burnished hues that lend a healthy flush of colour. Sweep over cheeks and the nose in a "W" formation to get the look—just don't forget your SPF underneath.

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4. Slicked-Back to Office

With business attire back on the agenda on the S/S 25 runways, it was only natural that hair followed suit (pun intended) with a back-to-business vibe, which was seen on Bella Hadid at Saint Laurent, as well as several models at Erdem, Hermès, Tove and Christopher Esber in the form of slicked-back styles and buns. It's a staple fashion-show style, but for next season, it has a polished and confident edge that wouldn't look out of place in a boardroom or on a Zoom call. This is one hair trend you'll want to circle back on, whether you're WFH, heading to the gym or going out-out.

The hairstyles ranged from slick crops like the "dolce vita" crop (which is inspired by the swept-back styles worn by Italian businessmen in the '60s) through to slicked-back buns secured at the crown of the head and deep side partings with sleek, glossy finishes—with not a hair out of place.

"The slick-backed looks are popular for their versatility; they can be made to look chic for a night out or low-maintenance for greasy-hair days," says Laura Elliot, head of education at Neäl Wølf. "There are no rules when it comes to sleek styles, but if you want the look to flatter your face shape, I recommend positioning your brush at the top of the ear, following the line from the cheekbones and securing at the crown for a sleek look," she says.

There are three key products you need to execute a sleek style. One, a sectioning comb to create a precise parting; two, a wax stick to smooth back flyaways and add shine and lastly, a boar-bristle brush to smooth hair into place before securing with an elastic.

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5. Pastel Grunge

Whilst A/W 24 saw plenty of sooty eyes and smudged liner, next season, grunge is getting a glow-up, with optimistic pastel tones in place of black and charcoal for spring and summer. And with makeup influencers such as makeup artist Emily Wood going viral for their bright and bold pastel-toned eye looks, it seems we're set to welcome back colourful makeup with open arms.

On the runways, we saw every hue of pastel dusted onto lids at Shuting Qui, Marques Almeida and Peter Do, from bright pink to spring green. Note that the placement still feels grungy; swept only onto the lower lash line, or even in a sparkling pastel tear-drop trail at Torishéju. Lashes had a specific look-in too—there was peach mascara at Dries Van Noten and bright white lashes at Ganni.

If you're emulating this look, choose one colour and one feature as your focal point to go bold with, then keep everything else paired back. "With a statement eye, one of my favourite things is to play with the natural pink of the lip," says Barber. "[At the Marques Almedia show] we used the clear MACximal Sleek Satin Lipstick (£25)—the perfect balmed lip that’s not super glossy," he says, which helps to bring balance and lets your pastel accent shine.

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5. Retro Hair

According to S/S 25, the '40s, '50s and '60s are coming for our hair in the form of sculpted shapes and retro silhouettes, as seen at Richard Quinn, where hairstylist Sam McKnight MBE created sleek French twists and chignons with face-framing finger waves. "[These have] an element of Marlene Dietrich but with a modern twist. Sometimes we added a veil for drama, contouring the nape and forming a soft architectural shape at the top," he says.

To get the look, spritz Hair by Sam McKnight Cool Girl Superlift Volumising Spray (£26) into roots at the top and blowdry with lift for root volume, says McKnight. "Mist Modern Hairspray Multi-tasking Styling Mist (£24) for heat protection and to give hold to each section before curling with a small 16mm curling tong. Clip to hold and leave to cool," he instructs. "Smooth the remaining hair into a ponytail at the back of the head and twist it into a French pleat, pinning to secure. Remove the clips at the top and smooth through Dressed to Kill Define and Defrizz Cream (£26) for shine and to de-fluff. Comb into finger waves and gently pull apart for volume."

Elsewhere, we saw everything from beehives at Bora Aksu, Kiko Kostadinov and No.21 to towering quiffs at Casablanca and Antonia Marras.

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7. Sans Mascara

TikTok has been threatening the no-mascara look in recent months (which has divided many of us), but the S/S 25 shows confirmed we're indeed throwing down our wands—at least for now. The bare-faced aesthetic has been dominating both on and off the runways in the form of the "clean girl" aesthetic since the early 2020s, and this trend is an extension of the no-makeup makeup look.

Designers at Erdem, Hermès and Stella McCartney sent their models down the runway with fresh faces, but what's interesting about this trend is that even the bolder eye-makeup looks are also lacking in mascara. "This season, there are so many references to punk, grunge and goth," says Barber. "Neutral tones [like] browns and greys [are] elongated on the eye and the lip, and giving it a modern twist with no liner and no mascara—it gives a bit of romance." Take a look at KNWLS, where lashes were left bare against a brown smokey eye, creating a softer vibe.

This look is about keeping things understated. Think a touch of concealer, groomed brows and a slick of lip balm. Not ready to give up mascara entirely? Try brown formulas, which are much softer and flattering on fair lashes.

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8. Cherry Gloss

We'd usually reserve the cherry aesthetic for autumn and winter, but next season's shows said otherwise. This time, we're seeing lacquered cherry reds on lips and nails, making this a timeless trend with a glossy twist for the season ahead. From black cherry at Ahluwalia and Peter Do to bright maraschino tones red at Moschino, Helen Anthony and Elisabetta Franchi, there's a hue to suit every skin tone and vibe. "A classic cherry red is a timeless, bold red that exudes sophistication and confidence," says Chanel makeup artist Anna Payne. "Whilst a deep, rich berry that brings warmth and depth is ideal for evening," she says.

Look for lip glosses and balms that deliver a high-shine payoff. Try Summer Fridays Lip Butter Balm in Cherry (£23) if you want to dip a toe into the trend, or alternatively, Refy's Lip Gloss in Striking Red (£16) will deliver a mirrored lacquer to the lips. For something in the middle, Chanel's Rouge Coco Bloom Intense Shine Lip Colour (£40) applies with a luxurious lustre whilst feeling like a balm on your lips.

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