Who What Wear Who What Wear
flag of US
US
flag of Australia
Australia
flag of UK
UK

shop with isa
  • Trends Trends
      • sub-nav-trends
        • View all Trends
        • Spring
        • Summer
        • Fall
        • Winter
        • Runway
  • Outfits Outfits
      • sub-nav-outfits
        • View all Outfits
        • Airport Style
        • Office
        • Street Style
        • Vacation
        • Party
  • Shopping Shopping
      • sub-nav-shopping-guides
        • View all Shopping
        • Denim
        • Dresses
        • Handbags
        • Shoes
        • Luxury
        • Basics
        • Jewelry
        • Under $100
        • Swim
        • Lingerie
        • Promo Codes
        • Livestream Shopping
  • Beauty Beauty
      • sub-nav-beauty
        • View all Beauty
        • Hair
        • Skin
        • Makeup
        • Nails
        • Fragrance
  • Editors in Residence
  • Podcast Podcast
      • sub-nav-podcast
        • View all Podcast
        • Who What Wear Podcast
        • Second Life
  • Living Living
      • subnav-living-us
        • View all Living
        • Travel
        • Home
        • Wedding
        • Parenting

shop with isa
  • NEWSLETTER
    • Don't miss these
    Jennifer Lawrence yellow coat and ugg boots
    Fashion It's Here: The Spring 2026 Color Trend It Girls Are Wearing With Tall Uggs and Black Leggings
    fashion and beauty diary for warm weather
    Beauty People Always Compliment My Style—Here's a 7-Day Diary of Every Single Thing I've Worn and Applied
    Sephora beauty product collage
    Beauty New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat
    Erin Jahns,Best Knockoff Luxury Clothing Beauty Director Travel Staples
    Beauty 7 Strangers Complimented Me at Airports Last Month—30 Style and Beauty Items I Hold Responsible
    Selena Gomez, Ayo Edebiri, and Li Jun Li at the Golden Globes
    Makeup The Golden Globes Brought Back Red Carpet Beauty, Baby—32 Celeb Looks That Epitomize Elegance
    Image of WWW Editor Eliza Huber by Stephanie Geddes in a Kallmeyer Coat. Collage of Khaite Mini Lotus Tote, Khaite Liria Ankle Strap Sandals, and Nour Hammour Runa Paneled Leather Bomber Jacket.
    Shopping If You Want to Look Like an NYC Fashion Editor, Then These 6 Chic Brands Are a Must
    Berlin fashion trends are shown in a collage of street-style photos of three women and a picture of the Berlin skyline. On the left, a woman is wearing a fur hat with a green shearling jacket layered over a white button-down and red menswear tie, styled with brown track pants and a Gucci tote bag. In the middle, a woman is wearing an oversized denim jacket over a denim top, styled with super-baggy dark-wash jeans. On the right, a woman is turned away, wearing a black leather trench coat with a black studded handbag. Next to her is a picture of Berlin's TV tower building.
    Trends French Women Are Stylish, Sure, But the 8 Forward Trends I Spotted in Berlin Take the Cake
    Editor street style outfit
    Shopping Who What Wear Editors Told Me Their 35 Best Fashion Finds This Month
    Adidas; J.Crew; Charlotte Tilbury;Replica Store; Merit; Chanel; Open Edit.
    Shopping I Ran the Numbers: These Are the Best-Selling Items of 2025
    Olandria Carthen at the Give Her FlowHERS Gala 2025 held at The Beverly Hilton on November 21, 2025 in Los Angeles, California.
    Fragrance Love Island’s Olandria Just Cosigned Winter’s Richest-Looking Hair Color and This “Always Sold Out” Fragrance
    best neurocosmetics beauty products
    Beauty Neurocosmetics Are Rewiring Beauty—10 Formulas Designed to Improve Your Mood and Your Skin
    A collage of Merit Beauty products scattered around selfies ofBest Knockoff Luxury Clothing senior beauty editor Jamie Schneider wearing a full face of Merit products.
    Beauty We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed
    A woman walking the streets of New York
    Skin I Asked the Chicest Editors to Reveal *the* Most Viral Beauty Products Worth the Hype
    A woman with a flower printed purse on her shoulder
    Skin I've Been a Beauty Editor for 6 Years and Have Used These "All-Time Great" Products Since Day One
    best-selling-tik-tok-beauty-products
    Beauty TikTok's Head of Beauty Told Me What's Actually Selling—Meet the 12 Products in Everyone's Carts
    Share by:
    • Facebook
    • X
    • Whatsapp
    • Pinterest
    • Flipboard
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Newsletter
    Subscribe to our newsletter
    Who What Wear
    Read more
    Amanda SeyfriedBest Knockoff Luxury Clothing December Beauty Cover
    Beauty Every Beauty Detail Behind Amanda Seyfried's "Romantic" and "Poetic" Cover Shoot Straight from her hairstylist and makeup artist.     by Erin Jahns
    fashion and beauty diary for warm weather
    Beauty People Always Compliment My Style—Here's a 7-Day Diary of Every Single Thing I've Worn and Applied From my favorite Khy coat to my Fara Homidi lip liner.     by Valeriya Chupinina
     
     
    An image ofBest Knockoff Luxury Clothing associate beauty editor Alyssa Brascia wearing a coat, scarf, sunglasses, and earrings in the snow, split by gifs of beauty products in her winter edit.
    Beauty I Gave My Beauty Routine a Sophisticated Edit This Winter—17 Products That Whisper "She's Expensive" You'll see why.     by Alyssa Brascia
    Alix Earle
    Hair Alix Earle on Side Parts, Blowouts, and the Under-$20 Products She Used to Prevent DWTS-Induced Shedding Plus, the makeup products she's been loving lately.     by Kaitlyn McLintock
     
     
    Latest in Beauty
    Golden Globes Olaplex Styling Essentials
    Hair These Best-Selling Olaplex Staples Were Behind Some of The Most Elegant Hairstyles at the Golden Globes We can't go without them.     by Maya Thomas
    Charlotte Tilbury's new Airbrush Flawless Blur Concealer at the 2026 Golden Globes
    Makeup Teyana Taylor and Amal Clooney Both Wore This New Charlotte Tilbury Concealer at the Golden Globes Get ready to fall in love.     by Maya Thomas
     
     
    Selena Gomez at the 2026 Golden Globes
    Nails Selena Gomez's "Velvet Noir" Nails Spotlight One of Chanel's Most Underrated Nail Colors, IMO Hint: It's not Ballerina, Pirate, or Rouge Noir…     by Kaitlyn McLintock
    Jennifer Lawrence, Jenna Ortega, and Mia Goth at the Golden Globes
    Makeup This Face-Sculpting Bronzing Stick Quietly Ruled the Golden Globes Red Carpet *Adds to cart*     by Jamie Schneider
     
     
    Latest in Features
    Photo collage of Jamie Schneider testing Armani's new Luminous Silk Foundation
    Makeup Secret's Out—Armani's Luminous Silk Foundation Got a Revamp, and It's Even Better Than I Could Have Imagined Celeb makeup artists and hard-to-please Redditors agree.     by Jamie Schneider
    ski outfit ideas
    Winter 5 Trends All the Ski (and Après-Ski) Girlies Will Wear in 2026 From Megève to Mammoth.     by Erin Fitzpatrick
     
     
    Kelly Rowland with a sleek, blunt bob, Gigi Hadid wearing a Valentine bob styled by Dimitris Giannetos, and Jenna Ortega with an undone shag bob.
    Hair Bobs Aren't Going Anywhere, But Hairstylists Predict These New Iterations Will Dominate 2026 Gear up for the big chop.     by Alyssa Brascia
    Photo collage of Jamie Schneider testing HigherDose's new Red Light Showerhead Filter
    Skin I Tried a Red Light Shower Filter for Tighter Skin and Glossy Hair—My Honest Review After 34 Days All the info you need on this high-tech staple.     by Jamie Schneider
     
     
    Who What Wear

    • about us
    • Contact Future's experts
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    • Contact us
    • Contact Future's experts
    • Accessibility Statement
    • Advertise with us
    Add as a preferred source on Google

    Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.