Guess Which Athletic Brand Just Tapped Bella Hadid for Its Campaign

Athletic brands are all about collaborating with the coolest It personality in the zeitgeist. Adidas has Alexander Wang; Puma has Rihanna, Kylie Jenner, and Cara Delevingne; and Reebok has Gigi Hadid. But in Wholesale Replica Bag athletic brand news, Nike just announced its partnership with a model we can hardly go a day without discussing and whose rise to success has been meteoric. We’re referring to the other Hadid sister, Bella.
In tandem with the opening of the new Nike Soho store in New York, the iconic activewear brand tapped Hadid, along with Serena Williams, Odell Beckham Jr., Victor Cruz, and Nas to star in the new #NYMade campaign. And the first peek features the 20-year-old posing against the Manhattan skylight in a striking white-and-black image.
Hadid shared the news via her Instagram just a few hours ago. "So excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY!," she posted, along with a meta image of her standing in the middle of the street under her new billboard. We have to say, we're pretty excited for her, too.
Scroll down for your first look at Wholesale Replica Bag athletic campaign starring the model of the moment.
Inspired to shop more Bella-Hadid approved picks? See below.

Who's your style icon?
Taylor Tomasi Hill
Who are your 5 favorite people to follow on Twitter/Instagram?
@tamumcpherson @lisasaysgah @therealgracecoddington @everyoutfitonsatc @notmynonni
What's the fashion essential you can’t live without?
A leather jacket.
What's your desert island album?
Beyoncé "B'Day." Or pretty much anything Beyoncé.
-
Bella Hadid Just Wore the Elegant Heel Trend French Women Are Favoring Over Sandals
It's got that je ne sais quoi.
-
Bella Hadid Just Wore the $160 Designer-Passing White Sneakers That Will Sell Out by September 1
Hurry, there are only a few sizes left.
-
Bella Hadid Wore the Season's It-Girl Legging Trend With the Flats Everyone Has Bought This Year
Summer 2025 summed up in one outfit.
-
The Pretty Dress Trend L.A. It Girls Are Bringing Into Fall (and the "Basic" Style They Already Forgot About)
It's finally time to part ways with boring linen dresses.
-
It's Not "Ugg Season," But Cool Fashion Girls Know the One Outfit That Makes Them Year-Round Shoes
Follow Bella Hadid's lead.
-
It's Settled: This Is the #1 Sneaker Trend to Wear With Leggings This Summer
Confirmed by Dakota Johnson.
-
This Is *the* Ballet-Flats Color Fashion People Will Buy for the Remainder of 2025
As seen on Bella Hadid's Instagram.
-
If You Visit London This Summer, Prepare to Spot This Polished Shoe Trend on All the Locals
European chic.