This Is the First New Gucci It Bag of 2026, and Trust Me—It's About to Be Everywhere
Shop the cool logo bowling bag before it sells out.
It's official: The new Gucci It bag is here, and top models of the '90s and today are the first to solidify it. The bag I'm referring to is Gucci's Borsetto Bag, a softly structured take on the bowling bag, which continues to be a top handbag trend. The elegantly sporty bag from the brand's S/S 2026 collection comes in two sizes in black leather, dark brown suede, and Gucci's iconic GG canvas. It features long top-handle straps, a detachable shoulder strap, and Gucci's signature horsebit hardware and grosgrain web stripes. The Borsetto has a cool vintage quality to it that pretty much solidifies it as an instant classic.
So, who's wearing it? In the past week alone, Vittoria Ceretti carried it to the Olympics opening ceremony, Alex Consani was spotted with it on her shoulder in NYC, and Kate Moss paired it with jeans in Los Angeles. These incredibly chic models have all proven to have impeccable taste, so if you're feeling influenced to invest in the Gucci Borsetto Bag, it's understandable.
Stay tuned to see which celebrities carry it next, and in the meantime, scroll on to add one to your collection if owning Wholesale Replica Bag It bags that are worthy of an investment is your goal.
On Vittoria Ceretti: Ferragamo Shearling Coat with Wool Inlay ($15,800); Gucci Borsetto Large Boston Bag ($3450)
On Alex Consani: Gucci Borsetto Large Boston Bag ($3450)
On Kate Moss: Gucci Borsetto Large Boston Bag ($3450)
Shop the Gucci Borsetto Bag

Allyson is a senior editor forBest Knockoff Luxury Clothing . She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories forBest Knockoff Luxury Clothing . Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.