If You're Going to Invest In One Bag in 2025, My Vote's for Bottega Veneta

In my early 20s, working in fashion, I was under the misguided impression that designer bags weren't worth the hype. I heard many horror stories about expensive handbags peeling or falling apart, costing a lot to repair. It wasn't until Matthieu Blazy took on the role of creative director at Bottega Veneta in 2020 that my perspective began to shift.

Blazy's designs for the Italian house—from Hailey Bieber's go-to Andiamo to Kendall Jenner's favorite Sardine—immediately caught my eye, admittedly shaking my once-firm bag-related belief system. When I found out in 2022 that Bottega Veneta had launched a Certificate of Craft program, a system that grants handbag customers unlimited complimentary repairs, my mind was made up. That is how I ended up in Milan, trying on every color and size of the Sardine bag (shown below), all the while phoning anyone I knew in the same time zone for advice and debating with myself in my head.

I'd never spent that much money on a single item before in my life, and yet when Arda (the sales associate who didn't once rush the process and patiently brought out bag after bag from the stock room for me) asked for my credit card, I wasn't apprehensive about giving it to him. When he handed over my Certificate of Craft card in return, as well as my brown, medium-size Sardine, wrapped up in the brand's signature bright-green shopping bag, I felt giddy more than regretful. I knew this was an investment that I'd own forever.

Today, my collection includes three Bottega Veneta bags—the Sardine I previously mentioned, a small brown Andiamo, and a burgundy Cobble—that I switch out daily. Every time I travel, I bring at least one (usually the Andiamo because of how perfect the multiway strap is for navigating airports and new cities) with me. And everywhere I go, I receive either compliments or "Where'd you get that?" inquiries.

All this to say, if you're investing in just one bag this year, my recommendation is to go with one from Bottega Veneta. The brand offers a lifetime guarantee, endless praise, and the confidence that any outfit can be elevated when paired with it. From the popular choices I've highlighted to classic favorites like the Pouch and Jodie, all you need to know about Bottega Veneta's top, most desirable bags is included below.

The Best Bottega Bags to Shop Now

• The Jodie — Debuted in 2020
• The Andiamo — Debuted in 2023
• The Pouch — Debuted in 2020
• The Sardine — Debuted in 2022
• The Cobble — Debuted in 2022
• The Hop — Debuted in 2002

A History of Bottega Veneta Bags

Since its inception in 1966, Bottega Veneta has undergone a remarkable transformation, evolving from a modern artisanal workshop into one of the most esteemed fashion houses globally. Renowned for its exceptional leather craftsmanship and timeless designs, the brand has established itself as a symbol of understated elegance and sophistication. The signature intrecciato weaving, synonymous with the brand, has become a representation of luxury. Bottega Veneta offers a range of ready-to-wear and accessories, with its handbags being the most coveted among its collections, reflecting the brand's origins that focused on crafting exquisite leather goods—a tradition that continues to define the essence of the brand.

Bottega Veneta bags have captivated fashion people and celebrities alike. The launch of the iconic Cabat bag in 2001 marked a significant departure from the era's prevailing trend of rigidly structured bags, opting for softer and more contemporary silhouettes. This innovative approach and an unwavering dedication to impeccable craftsmanship have set Bottega Veneta apart in the fiercely competitive luxury fashion landscape. Today, the brand remains at the forefront and has captivated insiders and celebrities alike. It continues to be celebrated for its understated, elegant handbags, which can be seen in popular styles like the Cassette, Sardine, Lauren 1980, Pouch, Andiamo, and Jodie.

The Jodie

A few years ago, when the Jodie bag was all anyone in fashion was wearing, posting, and talking about, I wouldn't have believed you if you told me it'd still be spotted so often years later. The Jodie's done what so many bags have tried and failed to do—it's gone past the trend stage and become a timeless favorite that people go back to over and over again. It's available in a plethora of sizes, textures, and colors. Trust that there's a Jodie for everyone in Bottega Veneta's possession, just waiting to be snatched up.

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The Andiamo

The Andiamo bag, which comes in three sizes—small, medium, and large—and a plethora of luxurious colors and textures, isn't like many designer handbags today that lack a sense of practicality. It is both a genuine work of art (look at that bow) and a workhorse. Trust me, I've stuffed an absolutely shocking amount of stuff inside of mine, and it still manages to look pretty, no, gorgeous.

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The Pouch

Bottega Veneta's Pouch bag is another style that's shot past being just "trendy" and has become a regular choice in every fashion person's bag rotation. Proof of that can be found on the Instagram feeds of Rosie Huntington-Whiteley, Hailey Bieber, Lori Harvey, and Jennifer Lopez.

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The Sardine

When I think of handbags that deserve to be likened to a work of art, Bottega Veneta's Sardine bag, which first surfaced at the brand's F/W 22 show, immediately comes to mind. Named after the sardine-like shape of its metal handle, this celeb-favorite top-handle features Bottega's signature intrecciato design in a half-moon shape that's instantly recognizable. And if you really want to get the look down, you simply must score a pair of the brand's matching Sardine earrings ($1300).

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The Cobble

If quiet luxury is your aesthetic of choice, go for Bottega Veneta's Cobble bag. Unlike most of the bags on this list, it's not all over or regularly spotted on influencers and celebrities, so it flies under the radar a bit. But that doesn't make it any less covetable. As the proud owner of one, I can say with confidence that this is one of the best everyday bags on the market. It has zipped pockets and divided sections inside for those items you don't want to misplace like your wallet and keys, and the strap can be adjusted to become a crossbody at any time with little to no effort required.

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The Hop

Taking two days to make, the Hop bag, which comes in three sizes—mini, small, and large—has fast become an It bag, mostly thanks to Kylie Jenner, who's been carrying it nonstop. The shape was designed to perfectly mold to the wearer's side, making it a comfortable alternative to every work bag you've tried and failed to make actually work. But if that's not what you're shopping for, there's always the Mini Hop, perfect for nights out with just three Rhode Lip Treatments, your wallet, keys, and mints. Up to you.

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This story was originally published at an earlier date and has since been updated.