Navigating the depths of Amazon and its seemingly endless number of product honestly sounds like the last thing in the world any of us want to do. But we have some updates for you that might make you want to take a couple of hours out of your day for some harmless shopping. And no, we're not talking trinket, organization or skincare shopping—we're talking chic clothing and accessory shopping on yes, Amazon.
You're probably familiar with certain clothing brands sold on Amazon like Hanes and, well, is that it? Up until recently, I had assumed the only clothing and accessories items cute enough to buy on Amazon were funky hair accessories and maybe a pack of white tees, but formal dresses and classic denim? Definitely not. But that's all about to change, so listen up.
It's been made apparent that as a company Amazon is starting to really prioritize its fashion categories. Personal Shopper by Prime Wardrobe was a major leap for the company but clearly also only the beginning. If you're a bit skeptical of buying all your trendy pieces on Amazon, I have news for you—some of the most popular clothing brands right now are actually available to shop on the site.
We're talking everything from Ganni to Re/Done, and we've got the ultra-chic selection of product below to prove it. It's officially time for you to stop thinking of the retailer as a place to purchase one-off brands and start taking advantage of the possibility that you could have a brand-new Cinq a Sept cocktail dress at your door next day via Prime.
Is shopping via Amazon Fashion the future of this industry? Food for thought. But for now, shop eight chic brands you surely never knew were available at Amazon and prepared to be wowed.
Ganni
Prepare to see this dress all over fashion week.
The iconic Ganni boot we hope never goes out of style.
This skirt is bound to no one season.
Petersyn
Frilly in all the right ways.
Is this the perfect top to wear with jeans? I think so.
Snatch this one up before summer ends.
J Brand
Ecru jeans are one denim trend we're living for this fall.
The cut and wash of these will make you never want to take them off.
Quite a splurge, but if you've been looking for leather pants, we highly suggest these.
Faithful the Brand
Zebra is the new leopard.
One can never have too many "vacation" dresses, right?
This color is everything.
Alexander Wang
Elegant and edgy all at once.
Your go-to jeans and T-shirt look will thank you for these.
Tailored trousers with a twist.
Re/Done
Leave it to Re/Done to make the perfect pair of black jeans.
… and white T-shirt.
Yes, the fit is as good as you're hoping it will be.
Cinq a Sept
Introducing the perfect party dress.
A date-night top worth every penny.
Buy this now and wear it forever.
Cami NYC
This is the perfect color to transition you from summer to fall.
Another date-night top bites the dust.
Yeah, you'll need the printed one too.
Up next, find out who the top five It designers for fall are, according to Instagram.
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