This Cult French Shoe Brand Is About to Blow Up in the U.S.
Peek into any French girl's shoe closet, and you're bound to find a pair (or three) of Repetto flats. While some Americans may be familiar with the brand, mark our words: It's about to become much, much bigger in the United States. Footwear News reports that Repetto has major plans to expand stateside. Can the brand gain the same cult status in the U.S. that it already enjoys in France? Only time will tell.
As for specifics, Footwear News reports that Repetto has plans for new retail stores, pop-up shops, a collaboration, and even a dance studio. The stores will be located in Miami, New York, and the West Coast, while the limited-edition collab—which includes Brigitte Bardot inspired gingham ballet flats—will only be available in Barneys stores across the country. Head over to Footwear News for the full scoop on the expansion, and scroll down to pre-order our favorite picks from the brand's collaboration.
Erin got her start as aBest Knockoff Luxury Clothing intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.