Bye-Bye, Beige—It's All About This "Boring" Color in 2020
The spring 2020 runways presented a number of fantastical color trends at nearly every point on the color wheel, yet the hue we're predicting to be the most important this season falls under a more practical, timeless, and dare we say "boring" category—and no, it's not beige. From charcoal to slate to smoke, we saw so many shades of gray emerge, ironically, solidifying this non-color as one of the biggest color trends.
In its runway report, Moda Operandi noted that these cool shades of gray are seeing a 36% increase in sales, and seeing as the color exudes a timeless sophistication, it's not hard to understand why shoppers are drawn to its long-lasting appeal. On the runways, designers reimagined this once-forgettable hue in sleek, modern silhouettes. The new gray is underscored by a cool 90s edge, which was manifested in sharp suiting at Givenchy, smart utility styles at Max Mara, and luxe gray knitwear as we saw at Prada.
On the spring runways:
On the street:
The key to keeping the look fresh and modern is to wear the color palette from head to toe, mixing several shades of gray within your outfit. But if a full-on groutift (gray outfit) isn't your thing, try mixing gray pieces with other neutrals like, yes, beige, black, and white. Play with textures as well, such as a gray tweed blazer, charcoal-hued pleated skirt, or a soft dusty gray wool coat.
Style Tip: Fashion people are leaning into the groutfit by layering with multiple shades of gray.
Style Tip: Throw on a gray jacket over an otherwise all-black ensemble.
Style Tip: The addition of white shoes ensures an all-gray ensemble feels current.
Style Tip: Combine shades of gray with classic black-and-white pieces. If you're itching for a way to make your outfit pop, add an unexpected accessory.
Style Tip: Try long shorts over knee boots for a look that is very right now.
Style Tip: Don't completely say goodbye to beige—instead, try mixing a beige sweater with a gray skirt since the neutrals play well together.
Style Tip: A well-tailored suit will never steer you wrong. Anchor the look in modern black accessories to give it an updated spin.
Style Tip: White jeans freshen up the look of a timeless gray blazer.
Next up, the seven staples Hailey Bieber would 100% buy if she walked into a Nordstrom.
Anna is an editor on the fashion team atBest Knockoff Luxury Clothing and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews withBest Knockoff Luxury Clothing 's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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