No Doubt About It—These Are the 7 Best Buys at H&M Right Now

Is it just me, or is H&M nailing it right now? During my latest scroll of its new-in section, my eyes were boggled trying to keep up with top-notch buy after top-notch buy. My liked items skyrocketed in number, and by the time I was finished, I had roughly 30 pieces in my auto-generated wish list. Of course, this is ridiculous—I haven't and would never buy a "haul" of that magnitude. But I swiftly saw that the pieces I liked best tended to fall into one of seven product categories. This realisation is enough for me to summarise that these seven pieces are the best H&M fashion items this season.
Anouk wears ballet pumps from H&M.
What are these seven pieces, you ask? For your viewing and shopping pleasure, I've listed them for you below, section by section, along with the items on my wish list populating it. Perhaps I'm biased, but I think the strongest finds from H&M always err on being classic and timeless, the sort you can pull out of your wardrobe each year and not feel passé. However, with a few on-trend aesthetics thrown in for good measure, it feels like the perfect autumn capsule.
Scroll on to see the best H&M fashion items to buy right now.
The 28 Best H&M Fashion Items to Buy This Autumn:
1. CHIC JACKETS
2. AUTUMN-READY DRESSES
3. KNITTED HEROES
4. CLASSIC TAILORING
5. BUTTON-UP SHIRTS
6. FLAT SHOES
7. ELEGANT ACCESSORIES
This piece was originally published at an earlier date and has since been updated.

Maxine Eggenberger isBest Knockoff Luxury Clothing UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content forBest Knockoff Luxury Clothing UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior toBest Knockoff Luxury Clothing UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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