It's True: These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples

If there's one preconception that most people have about fashion editors, it's that we all live in designer clothing. As much as I would love to wake up each morning and have a wardrobe full of Chanel, Prada and Gucci to choose from, the reality is that not only does my bank account not support my lofty dreams, but also that the quality of the high-street is at an all time high, and there's simply no need to spend £500 on a plain white tee when I know exactly where to get an excellent one for £25.

And, therein lies the secret. As it's our job to know the new-in sections like the back of our hands, after years of tried and tested research, industry insiders have a list of reliable go-tos for just about everything. I know for example if I want to find a great dress, I'm heading for H&M first. Jeans? It's got to be Zara. Comfortable, fashion-forward shoes? Only Marks and Spencer. But, if you're looking for premium quality and luxe design, there are three high-street stores that influencers, editors and even designers have come to rely on for the very best in affordable clothing COS, Other Stories, and Mango.

Sasha wears a previous version of Mango's fur-effect coat with appliqués.

A cursory scroll through my Instagram feed reveals a tally of around 70% of all of the outfits I saw featuring at least one element from the big three, proving COS, Other Stories and Mango's status as the bonafide style trinity. That textured jacket you thought was designer? Likely it was Mango. The jumpers, wide-leg trousers and wool coats that everyone rushes to buy in the new year are always from Other Stories, and the suede bowling bag you've been spotting everywhere? Yep, COS.

The High-Street Brands That Fashion People Really Shop From:

The Best New-In Pieces From COS:

The Best New-In Pieces From Other Stories:

The Best New-In Pieces From Mango:

This story was published at an earlier time and has since been updated.