Japan's Fashion Girls Can't Get Enough of These Perfumes (and Neither Can I)

Looking for a way to refresh your fragrance collection? It's time to consider taking cues from Japan's fashion girls known for their trendy takes on everything from haute couture style to scents. We've rounded up 13 bestselling fragrances from four internationally recognized Japanese brands (Issey Miyake, Hanae Mori, Kenzo, and Shiseido) that have completely won over the hearts of Japan's most stylish people as well as ours atBest Knockoff Luxury Clothing . It's no coincidence that the first three mentioned started as fashion brands before venturing into the world of fragrances.

If you find yourself gravitating towards fragrance notes that are not as commonly used, Japanese fragrances may be the way to go. Often using notes only native to the Far East such as Shiseido's Ever Boom Eau de Parfum with Japanese camellia at its heart, your bound to discover and unexpected blend to transport you on a unique olfactory journey. If you're ready to dive into the world of fashion-forward fragrances, we recommend you get ready to keep scrolling.

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(Image credit: @jaimeridge)

1. Issey Miyake

Issey Miyake founded his namesake brand in Tokyo in 1970 as a high-end producer of women's fashion before expanding to other areas (including costuming). The brand's first fragrance, L'eau d'Issey Eau de Parfum launched in 1992 to enormous popularity, selling especially well in the United States and in Japan. 

2. Hanae Mori

Hanae Mori is the namesake brand of one of Japan's first female clothing designers to own an internationally recognized label with its headquarters in Paris. In 1995, Hanae Mori launched a line of perfumes focusing primarily on "East Meets West" formulations and its signature butterfly insignia.

3. Kenzo

Japanese designer Kenzō Takada founded Kenzō, his worldwide clothing brand, in 1970 following a move to Paris to pursue a career in fashion. The luxury fashion house launched its line of perfumes in 1988 with fragrances for men and women. A quick scroll through the brand's website reveals its love of nature, from its naturally sourced formulas to the youthful designs of its bottles.

4. Shiseido

Shiseido is a Japanese multinational cosmetic company founded in 1872 with its first perfume, Hantasubaki, launched in 1917. With over 150 years of experience in the industry under its belt, Shiseido has since released 70+ perfumes, with its Ever Bloom Eau de Parfum being one of its most popular to date.

Up next, Just Because, I'm Telling You the $74 Designer Perfume Ulta Shoppers Love

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Maya Thomas
Assistant Beauty Editor
Maya Thomas isBest Knockoff Luxury Clothing 's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.