Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
The perfect scents for summer.


As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances on a daily basis. I've been obsessed with trying the best perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I'm having a bad day, one spritz of my most-complimented fragrance has the power to make me feel that little bit better.
With the new season approaching, lots of brands are bringing out new perfumes for the summer months. My inbox is pretty much full of press releases and my desk is overflowing with samples, so I've been spending the last week sorting through everything and selecting the stand-out fragrance launches from the last few months.
I've included my top picks below, and trust me when I say that these scents are not to be missed. From brand new luxury fragrances to affordable scents, keep on scrolling for the best new perfume launches from the last couple of months, and get ready to take your fragrance collection to the next level this season...
9 of the Best New Perfume Launches for Summer 2025
- Best new holiday perfume: Kilian Sunkissed Goddess
- Best new fresh perfume: Balmain Beauty Blanc Galaxie
- Best new sweet perfume: Juliette Has a Gun Miami Shake
- Best new floral perfume: Glossier You Fleur
- Best new body spray: Sol de Janeiro Limited Edition Agua Mistica Perfume Mist
1. Kilian Sunkissed Goddess
Key notes: Ylang-ylang, tiare flower, coconut and vanilla.
I have smelled hundreds of summer perfumes over the years, and I think this Kilian scent has just taken the top spot as my favourite summer fragrance of all time. It originally launched last year as a limited edition perfume, but due to popular demand, the brand has brought it back as part of the core collection.
The warm, sun-soaked scent features notes of creamy coconut and vanilla, and the sweet, tropical aroma is perfect for the upcoming months. To me, this almost smells like a super luxurious sun cream, and one spritz immediately transports me to sandy beaches, blue skies and pina coladas on tap.
2. Orebella Salted Muse
Key notes: Sea salt accord, pink pepper, olive tree accord, fig, lavender, cedarwood, sandalwood and amber.
Yep, that's right. Bella Hadid's fragrances are finally available in the UK. These scents aren't like anything I've tried before. They feature both aromatherapy essential oils and a nourishing five-oil blend, meaning you shake the perfume before spritzing it onto the skin to allow it to envelop you in a hydrating, heavenly scent.
One of my personal favourites from the collection is Salted Muse. Notes of sea salt, pink pepper and cedarwood create a fresh, lively, earthy aroma that makes a unique change from your typical summer scents.
3. Juliette Has a Gun Miami Shake
Key notes: Wild strawberry, whipped cream and vanilla.
If gourmand perfumes are your thing, you need to know about Wholesale Replica Bag launch from Juliette Has a Gun. This scent reminds me of a strawberry ice cream sundae, with notes of wild strawberries and whipped cream creating a smooth, creamy, sweet aroma that smells almost good enough to eat.
4. Celine Un Ete Francais
Key notes: Bergamot, petitgrain, neroli and vanilla accords.
Celine has just released a brand new fragrance, and it's perfect for the summer months. To me, it smells like an expensive beach club in Saint Tropez, where the smell of suncream and cocktails fills the air. It has a smooth, creamy, coconutty aroma, with hints of sparkling neroli adding a fresh, exciting touch. Trust me, one spritz of this and you'll be ready to hop on that plane for a tropical getaway.
5. Balmain Beauty Blanc Galaxie
Key notes: Cédrat, myrtle, magnolia, cardamom, vert de mandarine, lime, petitgrain, mandarin cœur and patchouli.
When I asked our beauty director, Shannon Lawlor, what this fragrance smelled like, she said this. "It's like freshly squeezed lemons into an ice-cold glass of San Pellegrino." I mean, let's face it, who doesn't want to smell like that? It's lighter in weight compared to the other perfumes from the brand, making it a perfect option for spring and summer. The fresh, bright aroma will practically sparkle on the skin.
6. Glossier You Fleur
Key notes: Mineral salt accord, apricot, osmanthus, ylang ylang, cashmeran wood and musk.
We've written a whole article on the new Glossier You Fleur perfume because we love it that much. Like all of the perfumes in the range, this is a beautiful, skin-like scent. It has all of that creamy comfort that you know and love, but with delicate hints of petals throughout. That being said, it's not your typical floral fragrance. Oh no, notes of sea salt and and musk make this smell fresh, warm and comforting all at once.
7. Chanel Chance Eau Splendide
Key notes: Raspberry, rose, violet, iris, cedar and musk.
I'm a big fan of Chanel Chance fragrances, so I was very excited to hear about the newest scent, Chance Eau Splendide. The bright purple bottle is beautifully striking, but it's the scent that will turn heads this season. It's a fruity, floral fragrance at the heart, with playful notes of juicy raspberry drawing you in on first spritz. However, this perfume reaches new depths thanks to a sophisticated base of cedar and musk.
8. Maison Francis Kurkdjian Kurky
Key notes: Tutti-frutti, white musk and vanilla.
This is such a fun new launch from luxury fragrance house, Maison Francis Kurkdjian. The name actually comes from Francis Kurkdjian's childhood nickname, and this sweet, playful scent feels incredibly youthful and uplifting. It's a gourmand perfume with tutti-frutti notes that make it feel as if you are walking straight into a sweet shop, with hints of creamy white musk and warming vanilla adding a nostalgic, comforting touch.
9. Sol de Janeiro Limited Edition Agua Mistica Perfume Mist
Key notes: Neroli, tangerine, salty accord, peony, jasmine and cedarwood.
Sol De Janeiro season is here. Yep, Sol De Janeiro's body mists are practically made for summer, and if you're a fan of the original scents, then you'll be delighted to know that the brand has released a range of limited edition fragrances for the season ahead. Agua Mistica is my personal choice as it has this incredible freshness thanks to the salty accords. To me, it smells like waves crashing against the shore off the coast of the Caribbean.
Shop the Best Perfume Launches From Earlier in the Year:
Key notes: White and rose peonies, musk, woody accords, Sicilian mandarin and patchouli.
First of all, can we take a moment to appreciate this bottle? Designed to reflect the beauty of connection, this fragrance is a heartfelt tribute to friendship. Bursting with energy from notes of Sicilian mandarin, this scent unfolds to reveal delicate peony and comforting musk. To me, it represents all stages of friendship, from building that exciting bond to sharing secrets that you never thought you'd say out loud.
Key notes: Rose, black currant, osmanthus, amber, cashmere wood and musk.
Rose scents aren't usually my thing, but I have to make an exception for this launch from cool-girl fragrance brand, Phlur. It's deliciously sweet and juicy thanks to notes of ripe black currant, but once it settles on the skin, soft hints of powdery rose gently unfold. It's such a stunning, complex scent that feels fun yet elegant, new yet classic and modern yet totally timeless.
Key notes: Wild strawberry, bluebell, warm amber and violet leaf.
The perfect new season scent from Molton Brown. It's fruity, but it's not overly sweet thanks to notes of amber, sandalwood and violet leaf. Instead, it's fresh, light and totally dreamy.
Key notes: Bergamot peel, pink geranium, lychee, jasmine, flowering grass, peony, amber, musk and vetiver.
D.S. Durga is easily one of the coolest fragrance brands out there, and the newest scent is top of my wishlist. Cowgirl Grass was originally released in 2008, but has been reimaged for 2025. Inspired by life in the American West, notes of flowering grass and peony are lifted by sweet lychee and zesty bergamot peel for a refreshing finish.
Key notes: Peaches and flower blossoms.
The Rare Beauty body mists are seriously underrated. Yes, they won't last as long perfume will, but they can be used on both your body and hair to either enhance your fragrance or add a fresh, light layer of scent. The newest iteration is perfect for the new season, with sweet, uplifting notes of peach and flower blossoms.
This story was published at an earlier time and has since been updated.

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.
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