Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
The perfect scents for summer.


As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances on a daily basis. I've been obsessed with trying the best perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I'm having a bad day, one spritz of my most-complimented fragrance has the power to make me feel that little bit better.
With the new season in full swing, lots of brands are bringing out new perfumes for the summer months. My inbox is pretty much full of press releases and my desk is overflowing with samples, so I've been spending the last week sorting through everything and selecting the stand-out fragrance launches from the last few months.
I've included my top picks below, and trust me when I say that these scents are not to be missed. From brand new luxury fragrances to affordable scents, keep on scrolling for the best new perfume launches from the last couple of months, and get ready to take your fragrance collection to the next level this season...
7 of the Best New Perfume Launches for Summer 2025
- Best new sweet scent: Phlur Vanilla Nectar
- Best new fresh scent: Kilian Paris Princess Eau Fraiche
- Best new floral scent: Penhaligon's Daphne Bouquet
- Best new holiday scent: Orebella Blooming Fire
1. Phlur Vanilla Nectar
Key notes: Papaya nectar, apricot, sugared tangelo, peach blossom, coconut orchid and cedarwood.
First up, we have to talk about this Phlur body mist. The cool-girl approved fragrance brand has been bringing out an array of summer scents this year, but the newest launch is easily my favourite body mist of the entire season.
This sweet, soft, creamy fragrance features notes of papaya nectar, apricot and sugared tangelo, and one spritz reminds me of days spent abroad, picking up fresh fruit from the local market and biting into it on the beach before washing my hands in the sun-soaked sea.
It has this beautifully sweet, almost sugary element to it, but this is balanced by citrusy notes and warming cedarwood.
2. Penhaligon's Daphne Bouquet
Key notes: Blackcurrant leaf, grapefruit oil, daphne accord, rose essence, moss and cedarwood.
Created in collaboration with Highgrove Gardens, British perfume house Penhaligon's has created the ultimate scent to embody the scenic gardens which surround the home of Their Majesties King Charles III and Queen Camilla. As you can imagine, this is an incredibly sophisticated floral scent that pays tribute to the daphne flower, known to blossom in the very garden that inspired the fragrance.
Beauty director Shannon Lawlor is a huge fan of this one. "Daphne Bouquet is, without question, the most sublime floral perfume launch that has come across my desk in many months (if not years). One spray first thing in the morning has me wafting the aroma of blossom with every step I take all day. It smells inexplicably fresh and happy, but it lingers on the skin in a way that makes it very clear that it's a scent worth a lot of money," she says.
3. Orebella Blooming Fire
Key notes: Bergamot, cedarwood, clove, cardamom, Tahitian monoi, jasmine and patchouli.
If you're looking for a holiday fragrance, look no further, as Bella Hadid's perfume line Orebella has just launched in the UK, and Blooming Fire is a warm, solar scent that gives me all of the vacation vibes.
It has a tropical feel with a slight hint of sun cream that takes me back to days spent on the beach with a pina colada in hand. That being said, the interesting thing about this scent is that it's quite complex, and once it settles on the skin, you are met with a base of jasmine and patchouli, which adds this rich, decadent, luxurious element that is totally unexpected.
4. Acqua di Parma Mirto di Panarea Summer Edition
Key notes: Lemon, bergamot, myrtle, juniper, jasmine and rose.
Who What Wear UK editors are currently loving Acqua Di Parma fragrances, and the newest bottle addition to the Blu Mediterraneo lineup is not to be missed. Designed to capture the spirit of a carefree Italian summer, Mirto Di Panarea is incredibly fresh and lively, thanks to zesty notes of lemon and Calabrian bergamot. And now there is this limited-edition, summery bottle design—it's basically a work of art.
"Mirto Di Panarea has long been one of my favourite summer scents. It has a sherbety, cirtus zing, but combined with velvety white florals, it becomes a creamy concoction of sunshine on the skin. And this limited-edition bottle? It plants a smile on my face every morning," says Shannon.
5. Juliette Has a Gun Miami Shake
Key notes: Wild strawberry, whipped cream and vanilla.
If gourmand perfumes are your thing, you need to know about Wholesale Replica Bag launch from Juliette Has a Gun. With notes of wild strawberries and whipped cream, this scent has a smooth, creamy, sweet aroma that smells almost good enough to eat.
Spritzing this on the skin is like watching strawberry sauce being poured over the most perfect Mr. Whippy you've ever seen. With Wimbledon coming up, now is the perfect time to give this fragrance a go.
6. Kilian Paris Princess Eau Fraiche
Key notes: Bergamot, green tea and marshmallow.
Kilian Paris has had some standout fragrance launches this summer (Sunkissed Goddess is a personal favourite of mine), but this month I can't get enough of Princess Eau Fraiche.
A playful iteration of the brand's Princess perfume, this scent features light, refreshing notes that make it a joy to wear in the warmer months. Zesty bergamot mingles with powdery marshmallow, and whenever I spritz it, I think of those fizzy, lemon sherbet sweets that I used to buy from the corner shop after school.
7. Glossier Hair Body Spritz Sandstone
Key notes: Sandalwood, clary sage and fig leaf.
Whenever Glossier releases a new scent, I am always intrigued to see whether I will like it as much as the brand's original You fragrance (arguably one of the best Glossier perfumes). While that particular scent will always be a mainstay in my collection, the brand's new Sandstone Hair Body Spritz is a gorgeous addition to my perfume wardrobe for the summer months.
A far cry from my usual gourmand scents, this fragrance is fresh and herbaceous, with notes of clary sage and fig leaf adding to the green, earthy aroma. To me, it feels incredibly calming and has a spa-like quality that I can't get enough of.
Shop the Best Perfume Launches From Earlier in the Year:
Key notes: Bergamot, petitgrain, neroli and vanilla accords.
Celine's latest creation is perfect for the warmer months. To me, it smells like an expensive beach club in Saint Tropez, where the smell of suncream and cocktails fills the air. It has a smooth, creamy, coconutty aroma, with hints of sparkling neroli adding a fresh, exciting touch. Trust me, one spritz of this and you'll be ready to hop on that plane for a tropical getaway.
Key notes: Cédrat, myrtle, magnolia, cardamom, vert de mandarine, lime, petitgrain, mandarin cœur and patchouli.
When I asked our beauty director, Shannon Lawlor, what this fragrance smelled like, she said this. "It's like freshly squeezed lemons into an ice-cold glass of San Pellegrino." I mean, let's face it, who doesn't want to smell like that? It's lighter in weight compared to the other perfumes from the brand, making it a perfect option for spring and summer. The fresh, bright aroma will practically sparkle on the skin.
Key notes: Tutti-frutti, white musk and vanilla.
This is such a fun launch from luxury fragrance house, Maison Francis Kurkdjian. The name actually comes from Francis Kurkdjian's childhood nickname, and this sweet, playful scent feels incredibly youthful and uplifting. It's a gourmand perfume with tutti-frutti notes that make it feel as if you are walking straight into a sweet shop, with hints of creamy white musk and warming vanilla adding a nostalgic, comforting touch.
Key notes: Raspberry, rose, violet, iris, cedar and musk.
I'm a big fan of Chanel Chance fragrances, so I was very excited to hear about the newest scent, Chance Eau Splendide. The bright purple bottle is beautifully striking, but it's the scent that will turn heads this season. It's a fruity, floral fragrance at the heart, with playful notes of juicy raspberry drawing you in on first spritz. However, this perfume reaches new depths thanks to a sophisticated base of cedar and musk.
Key notes: Neroli, tangerine, salty accord, peony, jasmine and cedarwood.
Sol De Janeiro season is here. Yep, Sol De Janeiro's body mists are practically made for summer, and if you're a fan of the original scents, then you'll be delighted to know that the brand has released a range of limited edition fragrances for the season ahead. Agua Mistica is my personal choice as it has this incredible freshness, thanks to the salty accords. To me, it smells like waves crashing against the shore off the coast of the Caribbean.
This story was published at an earlier time and has since been updated.

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.
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