Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons

The perfect scents for summer.

A collage of new in perfumes
(Image credit: Getty, Glossier, Phlur, Acqua di Parma)

As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances on a daily basis. I've been obsessed with trying the best perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I'm having a bad day, one spritz of my most-complimented fragrance has the power to make me feel that little bit better.

With the new season in full swing, lots of brands are bringing out new perfumes for the summer months. My inbox is pretty much full of press releases and my desk is overflowing with samples, so I've been spending the last week sorting through everything and selecting the stand-out fragrance launches from the last few months.

Junior beauty editor, Grace Lindsay, holding a Glossier, Kilian and Orebella perfume

(Image credit: @gracelindsay__ forBest Knockoff Luxury Clothing UK)

I've included my top picks below, and trust me when I say that these scents are not to be missed. From brand new luxury fragrances to affordable scents, keep on scrolling for the best new perfume launches from the last couple of months, and get ready to take your fragrance collection to the next level this season...

7 of the Best New Perfume Launches for Summer 2025

  1. Best new sweet scent: Phlur Vanilla Nectar
  2. Best new fresh scent: Kilian Paris Princess Eau Fraiche
  3. Best new floral scent: Penhaligon's Daphne Bouquet
  4. Best new holiday scent: Orebella Blooming Fire

1. Phlur Vanilla Nectar

2. Penhaligon's Daphne Bouquet

3. Orebella Blooming Fire

4. Acqua di Parma Mirto di Panarea Summer Edition

5. Juliette Has a Gun Miami Shake

6. Kilian Paris Princess Eau Fraiche

7. Glossier Hair Body Spritz Sandstone

Shop the Best Perfume Launches From Earlier in the Year:

This story was published at an earlier time and has since been updated.

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.