Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons

A collage of perfumes
(Image credit: Byredo, Marc Jacobs, Gucci, Ouai and Jo Malone)

As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances on a daily basis. I've been obsessed with trying different perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I'm having a bad day, one spritz of my favourite fragrance has the power to make me feel that little bit better.

With summer in full swing, lots of brands are bringing out new perfumes for the season ahead. My inbox is pretty much full of press releases and my desk is overflowing with samples, so I've been spending the last few weeks sorting through everything and selecting the stand-out fragrance launches from the last month.

I've included my top picks below, and trust me when I say that these scents are not to be missed. From brand new designer fragrances to classic perfumes that have been reimagined for the warmer months, keep on scrolling for the best new perfume launches from July, and get ready to take your summer fragrance collection to the next level...

5 of the Best New Perfume Launches in July 2024

  1. OUAI Hair And Body Mist St. Barts
  2. Byredo Mojave Ghost Alcohol-free
  3. Jo Malone London Orange Marmalade Cologne
  4. Gucci Flora Gorgeous Orchid
  5. Marc Jacobs Daisy Wild

1. OUAI Hair And Body Mist St. Barts

2. Byredo Mojave Ghost Alcohol-free

3. Jo Malone London Orange Marmalade Cologne

4. Gucci Flora Gorgeous Orchid

5. Marc Jacobs Daisy Wild

Shop June's Best Perfume Launches

This story was published at an earlier time and has since been updated.

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.