When it comes to buying jewelry, it can be really hard to find places online that offer pieces that will seamlessly go with your current collection of family heirlooms and treasured items. But thanks to Instagram, finding stores that sell everything you want (and more) has become easier and more entertaining. Plus, we can all agree that discovering a new brand or store while casually scrolling through your feed is a great feeling. Now, though, due to Instagram's ever-changing algorithm, some brands might go unnoticed and it can get overwhelming to find new brands by simply scrolling through the internet.
In an attempt to solve at least one of your problems, we decided to round up nine of the best online jewelry stores. Looking for the perfect pair of gold hoops or a new dainty necklace for your collection? How about new rings to stack or jewelry that reminds you of your childhood or even a chain-belt bag? Keep on scrolling because you may have already spotted some of the stores below on Instagram and forgot to add them to your saved collections or you may discover a new brand entirely.
Be sure to stalk their sites and Instagrams, and hit that Follow button because from now on, they just might be your new go-to places to purchase jewelry.
1. Missoma
A one-two punch: get in on the colorful beading trend and support the LGBTQ+ community this Pride Month.
Perfect for your ear party.
We love a good signet ring.
2. Roxanne Assoulin
You heard it here first: Beaded jewelry will be everywhere this year.
Count us in for candy-colored bracelets.
So fun.
3. Gorjana
Not your average hoops.
And the necklaces just keep getting better.
We love a good stud.
4. Wolf Circus
Wear this solo or stacked. Hint: It will look good either way.
We'll take it in this colorway too.
Colorful jewelry is the new everyday jewelry. Tell a friend.
5. Laura Lombardi
Simply put, these are not your standard hoop earrings.
Because who doesn't want a simple chunky chain necklace?
These will get you so many compliments.
6. Loren Stewart
We love the polished edge this earring will add to any ensemble.
For the true minimalist, this one is for you.
Add something fun to your hoops.
7. Vrai
You know what they say about diamonds…
If we're talking diamond rings, signet styles feel so modern.
Add a little shimmer to your earring stack.
8. Catbird
A subtle statement.
Lockets will always have a special place in our hearts (and outfits).
How lovely is this dainty ring?
9. Justine Clenquet
These are just plain cool.
Who else needs this earring now? We know we do.
Chain earrings just might be our new favorite earring shape.
Next: If you're looking for cool and affordable jewelry pieces, take a look at these.
This story was originally published at an earlier date and has been updated.
-
The 35 Most-Wanted Luxury Buys of Fall 2025, PeriodThe It heels, celebrity-approved handbags, and statement outerwear pieces that are defining the season.
-
These 29 Free People Finds Will Sell Out by November 15Everything we're eyeing (and buying).
-
My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern.
-
Fashion People Have Been Waiting for the Alex Eagle x J.Crew Launch—29 Chic British-Meets-American Pieces Worth Scooping Up NowWait until you see the sneakers.
-
Calf-Hair, Suede, Espresso—30 LuxuriousReplica Store Items I'm a Little Too in Love WithSimply stunning.
-
A Definitive Guide to the 21 Best Wallets Money Can BuyIt's time for an upgrade.
-
Live From Madrid: 31 Zara and Mango Finds That I Guarantee Will Soon Sell Out StatesideStraight from the motherland.
-
A Rich-Looking Closet Is the Vibe—These 30 Amazon Picks Surprisingly Fit the BillSee the affordable yet chic finds.
