30 of the Best Secret Prime Day Deals That I Almost Missed

Prime Day is officially here. While Amazon has so many unique products to discover, the thousands of discounted goods can be overwhelming to sift through. And naturally, some of the best items can slip through the cracks. Well, you’re in luck because I’ve uncovered some stellar Prime Day finds, including some of the best beauty and fashion goods, and included them below.
Ahead, expect pretty clothing styles you’ll wear on repeat, chic accessories, cool beauty finds, and so much more. Whether you’re looking for a new denim jacket or a lovely swimsuit, there’s definitely something for everyone. Keep scrolling to cash in on these deals before they sell out.
This post was published at an earlier date and has since been updated.

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles based associate editor who relocated from Brooklyn, New York, and joinedBest Knockoff Luxury Clothing 's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with Wholesale Replica Bag movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
-
I Just Created 5 Incredibly Chic Summer Outfits From Amazon for Under $190
Cool looks for less.
-
A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the Bill
Bring on the compliments.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character Energy
These were really hard not to gatekeep.
-
The Best Amazon Prime Day Fashion Discounts Are Already Starting—15 Chic Pieces for Members Only
Officially beginning July 8.
-
Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for Summer
All the outfit inspiration is inside.
-
My Friend Asked What's Chic to Buy From Amazon—I Sent Her 30 Early Access Fashion and Beauty Prime Day Deals
A pregame Prime Day.
-
Amazon Prime Day Is Less Than a Month Away—Shop 29 Top Shoe Deals Ahead of the Frenzy
The chicest Amazon shoe finds.
-
Goodbye, Boring Basics—This Is the Elegant Trend New Yorkers Are Wearing With Tank Tops This Summer
Obsessed.