I'm Predicting Sephora's Next 21 Cult-Favorite Haircare Products
I absolutely love browsing Sephora's reviews, so when newer products haven't had time to catch on and collect feedback yet, I'll admit I feel a little lost. How do you know which new goodies to invest in without being able to read dozens of comments?
Well, I did all the hard work for you and combed through the retailer's latest drops in the haircare section and settled on the top 21 products I think will sell insanely well. Some are new launches from cult-favorite brands like Oaui, while others are more up-and-coming labels that are definitely worth making room in your medicine cabinet for. Scroll down for my predictions—your hair will thank me later.
If you've ever spent time browsing Sephora's best-seller list, you'll know that Briogeo is a frequent prizewinner. This new shampoo launch is made for those with oily scalps and anyone who wants some added shine. It's bound to become a top seller in no time.
Ever feel like you can never quite get rid of all of your scalp buildup? This scrub is supposed to help get rid of dead skin cells, excess oil, and other yucky things lurking on top of our heads. It boasts apple cider vinegar to help with shine and salt to exfoliate. And the price is definitely right, too.
It's no secret that DevaCurl already has a cult following, so I know the brand's fans will be all ears about this new launch at Sephora. It's a non-lathering cleanser that doesn't strip your hair of its natural oils and instead leaves your curls hydrated and defined.
You've probably heard of Sol de Janeiro's cult-favorite Brazilian Bum Bum Cream ($45), but allow me to introduce you to the brand's newest offering: this fantastic dry shampoo. It's only a matter of time before the brand's rabid fans jump on board with this product as well.
I love when product descriptions use the word "bouncy" because my hair can be anything but. My hair gets confused about whether it's supposed to be curly or just sort of limp. This moisturizing cream for curly hair is made to leave you with a "soft hold" that's never sticky.
This new product is for anyone experiencing hair loss. You apply a drop of serum onto your dry or damp scalp and leave it in. With turmeric, red clover, and mung bean among its ingredients, it's formulated to help strengthen your roots and promote thicker, longer hair growth.
Next, these Zara and H&M items are "Fashion" with a capital F.
Erin got her start as aBest Knockoff Luxury Clothing intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
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