As a shopping editor, naturally, it's in my job description to sit in front of my computer and stare at pretty things all day. From luxe-looking, under-$100 finds to chic runway-inspired pieces, it is literally my job to shop. So when I tell you something is actually worth your money after looking at hundreds of products a day, I mean it.
In between all the statement coats and fun accessories this winter, I'm relying on my tried-and-true arsenal of everyday basics to hold me together. Whether it's cozy sweaters you can wear with anything under the sun or timeless coats ideal for any occasion, there are usually three stores I turn to first when I'm looking to pick up an item or two guilt-free.
Below, shop the best winter basics (with most coming in under $200!) from H&M, Shopbop, and Nordstrom. Don't get mad at me if you scroll through my curated list and end up buying everything on here!
H&M
H&M
Twill Pencil Skirt
Starting off strong with this chic pencil skirt.
H&M
Off-The-Shoulder Sweater
For under $30, this one is practically a steal.
H&M
Cardigan With Collar and Zipper
Incredibly cozy.
H&M
Baggy Regular Jeans
H&M's low-cost, high-joy jeans have to be some of my favorites on the market.
H&M
Slingbacks
Every good outfit ends with a pair of shoes.
H&M
Hole-Knit Sweater
This holey sweater might not be the best at protecting you in sub-20ºF temperatures, but it sure does look good.
H&M
Fluffy Coat
All of the cool girls this year are wearing oversize faux-fur coats with simple tights underneath—if you're looking to add this version of the maximalist's coat into your wardrobe, look no further.
H&M
Long Rib-Knit Dress
So easy with a pair of matching white boots, as styled here.
H&M
High-Waist Dress Pants
These cult-classic H&M pants are the item that keeps on giving.
H&M
Wool-Blend Coat
Jaw-dropping.
Nordstrom
Rails
Claudia Stripe Sweater
I know French women everywhere would be obsessed with this pick.
Good American
Jeanius Terry Good Skate Wide Leg Pants
These are just baggy enough to feel like Bella Hadid would wear them.
Nordstrom
Crewneck Cashmere Sweater
Nordstrom's luxe selection of cashmere knits has to be one of our team's best finds of the year.
Open Edit
Regina Mary Jane Pointed Toe Flat
Not a want, but a need.
Reformation
Arco Turtleneck Cashmere Sweater
Keep your neck warm but your arms cool in this beloved Reformation vest.
Topshop
Slit Hem Faux Leather Miniskirt
This chocolate miniskirt feels so rich when styled with some classic items like slouchy sweaters and sleek leather ankle boots.
Topshop
Collar Sweater
An absolute must.
Open Edit
Off the Shoulder Long Sleeve Maxi Dress
Did someone say holiday party?
Dolce Vita
Linny H2o Bootie
So cute (and on deep discount!).
Open Edit
Relaxed Waist Wide Leg Trousers
These pants have to be one of my personal favorite items that I bought this year.
Shopbop
Splendid
X Cella Jane Scarf Coat
This scarf coat gives off major main-character energy.
Moon River
Double Waist Band Midi Skirt
The double waistband on this is making my fashion-editor heart soar.
Lioness
Allure Bomber
The viral bomber is now back in stock.
Pixie Market
Marcel Stripe Off the Shoulder Knit Top
No hesitation to buy this swoon-worthy sweater.
Reformation
Fantino Cashmere Collared Cardigan
Reformation always makes the best winter basics.
Lioness
Trencherous Coat
An absolute must if you're looking to stay casual, cozy, and chic this season.
Moon River
Long Sleeve Stand Collar Chest Pockets Mid Length Jacket
This nipped-in waist gives off major Schiaparelli vibes.
Clare v.
Oversized Sweatshirt
Me saying bye to 2023 like…
Loveshackfancy
Soumeeka Dress
Aren't you glad you kept scrolling so you wouldn't miss this adorable knit dress?
Line
Dot
Khloe Boucle Cardigan
French girls everywhere are obsessed with these elevated jackets and cardigans.
Gimaguas
Claudia Skir
I'll leave you with my favorite item on this list.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.