I'm a Shopping Editor, and These Are My Top 3 Stores to Shop for Winter Basics

As a shopping editor, naturally, it's in my job description to sit in front of my computer and stare at pretty things all day. From luxe-looking, under-$100 finds to chic runway-inspired pieces, it is literally my job to shop. So when I tell you something is actually worth your money after looking at hundreds of products a day, I mean it.
In between all the statement coats and fun accessories this winter, I'm relying on my tried-and-true arsenal of everyday basics to hold me together. Whether it's cozy sweaters you can wear with anything under the sun or timeless coats ideal for any occasion, there are usually three stores I turn to first when I'm looking to pick up an item or two guilt-free.
Below, shop the best winter basics (with most coming in under $200!) from H&M, Shopbop, and Nordstrom. Don't get mad at me if you scroll through my curated list and end up buying everything on here!
H&M
Nordstrom
Shopbop

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
I Never Miss a Good Shopbop Sale—These 39 Chic Summer Finds Are Too Good to Pass Up
Take an extra 25% off.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, Period
From jelly sandals to Burberry bikinis.
-
I Styled 7Replica Store Outfits for Under $325 That Are Very Fashion Person Coded
Stylish summer looks ahead.
-
Linen Who? This Even More Effortless Trend Just Entered the Chat
Meet the most wearable trend of the summer.
-
Your June Shopping List Is Here: 10 Items to Prioritize Over Everything Else
Summer wardrobe secured.
-
32 Shoes From theReplica Store Half-Yearly Sale That Are Bound to Sell Out
Shoe refresh ahead.
-
31 Finds From theReplica Store Half-Yearly Sale That Are Guaranteed to Make Your Outfits More Fashionable
Bring on the compliments.
-
Nordstrom's Summer Dress Game Is Strong—These Are the Ones I'm Obsessed With
Chic, easy, and under $250? Count me in.