8 Cult-Loved Swimwear Brands Fashion People Always Shop

Shopping for summer means lining your closet with a few key wardrobe essentials: a good sunhat, maybe a fresh pair of sunglasses, and a swimsuit. Considering how many events that are sure to pop up in your schedule in the coming months will, in fact, call for a one- or two-piece, now might be the time start freshening up your swimwear collection by repurposing the old (i.e., styles fading in color and showing signs of serious wear and tear) and scooping up Wholesale Replica Bag and greatest ones to hit the market in 2025.

The choices are endless, but we thought we'd help you navigate the overwhelming selection by spotlighting the 8 best swimsuit brands that our editors and the fashion crowd at large always prioritize. Each offers something exceptional, whether that be sustainable fabrics, striking silhouettes, flattering fits, or affordable prices (and more often than not, many of the above). If you're after something minimal but chic, Matteau is for you. Or maybe you're in the market for a statement suit that will light up the compliments and your comment section. In that case, beeline to Same. What about a one-size-fits-all style you know you'll never have to replace (yes, even despite any size fluctuations or pregnancies)? It's gotta be Hunza G. Ahead, the eight swimwear brands we're shopping this summer (and probably every summer after that). Trust us—the below labels are every fashion girl's best-kept summertime secret.

The Brands

1. Hunza G

Hunza G's suits are well-establish as celeb and fashion-girl favorites—and it's not hard to see why. The one-size-fits-all fabric is shockingly stretchy and impossibly comfortable while molding your body. The one-piece I have from the brand has been a mainstay in my closet across four apartments, three cities, and multiple size fluctuations over time, and I still never fail to keep reaching for it. It's one of the few swimwear investments that truly appreciates over time. Even my sister can vouch for the size versatility, having worn her Hunza G suits both pre-pregnancy and at eight months. Plus, the list of A-list fans runs deep—Rosie Huntington-Whiteley, Hailey Bieber, Lily Aldridge, Dua Lipa—I could keep going, but you get the picture.

"Growing up in Miami makes me incredibly qualified (if I do say so myself) to judge a swimsuit based on its comfort, design, and price," says Associate Fashion Features Editor Ana Escalante. "While Hunza G might have been harder on my wallet than the cheap swimsuits I bought while growing up, they’re made to last and have proved to be a smart investment I reach for every summer. The soft, stretch material means my pieces grow and change with my body, not the other way around, so I can enjoy myself fully at the beach without worrying about whether my swimsuit will be too see-through, tight, or uncomfortable.

2. Same

Fashion girls can't get enough of Same, and that's a fact. There is a dizzying number of swimwear brands on the market right now, but Same stands out for its elevated takes on current trends. After several viral moments with its rose-appliqué bikinis last summer, the brand is putting forth an exciting new crop of pieces like its spiral bikinis and '90s black-and-white styles that have major It-item potential. Case in point? Sydney Sweeney went viral for wearing one of its striped one-pieces last summer.

3. Solid Striped

You'd be hard-pressed to find a fashion girl without a Solid Striped suit hanging in her closet. That's because the brand has been the cornerstone of easy and casual summer wardrobes going back over a decade, most notably for its underwire-style bikinis that come in several fun prints and are finished with a delicate eyelet trim. This summer, in addition to its tried-and-true styles, it's the colorful striped triangle bikinis that are set to dominate our social feeds (and already are).

4. Monday Swimwear

Monday Swimwear makes suits that are oh-so-comfortable and ultra soft. What's more, they're designed to last. In my experience, the fits are so spot-on and flattering that they put many of my other swimsuits to shame in that department. "For years, finding bikinis that fit my bigger bust felt impossible," shares fashion editor Sierra Mayhew, "until I discovered Monday. This brand truly caters to every shape and size while giving all the support. If you’re looking to build a swimsuit capsule wardrobe that works for everything, this brand is built by the people to trust."

5. Triangl

Hailey Bieber is a longtime fan of their simple triangle bikinis. As an editor, I love how most of the color and texture options are also offered in several cuts from balconette to triangle to bandeau (and many come with an option to buy the matching shorts or mini skirt to make it a matching outfit), but as a customer myself, I appreciate that their bikinis are sold as a set rather than individually because it makes it so much easier to shop and know how much you're spending.

6. Matteau

People with refined taste hold Matteau's swimwear in high regard. It's true: Matteau has become the pinnacle of classic swimwear that's understated, chic, and timeless suits. "I have two Matteau bikinis, and, while they’re both pretty simple—balconette tops with high-waisted bottoms in black and white—I’m constantly getting asked where they’re from," Editor-at-large Nicole Eshaghpour says. "They’ve just perfected the fit and cut at a level above most other brands I’ve tried!"

7. Anemos

The founders of Anemos (formerly Anemone) looked to an image of Kate Moss in the '90s as their main source of inspiration while building their brand, so you can probably already imagine how the less-is-more ethos that defined both Moss's style and the decade at large translates into a modern-day resortwear label.

8. Juillet

Thanks to Leslie Bibb's character in the third season of The White Lotus, everyone and their mother is after a Juillet swimsuit right now. The brand is hardly new (the insider set has been wearing its famous eyelet scrunch bikinis for years now), but Bibb's character Kate and her mismatched floral bikini set many of the show's fans (us included) on a course to find out who made it. If you're new to Juillet, you'll be pleased to find out that beyond the viral floral number is a range of swimsuits so pretty they're almost too good to swim in, from ruched textures to iridescent finishes and classic prints.

What's trending for swimwear 2025?

The swimwear trends heating up for summer 2025 are as varied as they are pretty. Overall, a sense of classic summer attire inspired by an East Coast aesthetic is influencing swim trends this season (think coastal stripes and gingham), as well as retro elements inspired by elegant 1950s and 1960s dressing like black-and-white color blocking and high-rise swim shorts. Major color trends like buttery yellow are also infiltrating our swim collections, and we'll also be seeing cool hardware embellishments that level-up a standard bikini or one-piece.

Why Trust Us

Collectively, our team of fashion and shopping editors has tried and tested over two dozen swimwear brands personally and has formed strong opinions about them. Beyond our own experiences, we keep close tabs on the labels that celebrities and fashion insiders are wearing both during the current season and consistently repeating over several years, meaning that we've identified the emerging labels to know as well as the cult-loved names that come back around each year. Together, our expert eye for what key tastemakers are wearing, combined with our own first-person reviews of the majority of the brands on this list, means that we've thoroughly vetted everything you've just seen here.