People in the UK Can't Get Enough of These Obsession-Forming Beauty Products

I'm an inherently nosy person to begin with, but when it comes to beauty, my high-key curiosity reaches gargantuan, borderline-stalkerish levels. I follow makeup artists, fellow beauty editors, and digital content creators like it's a sport, and I always want, no, scratch that, need to know what everyone else in the beauty space is loving, using, and currently hoarding. 

It's pretty much written in my job description to know (and be ahead of) what's trending in the U.S. in terms of beauty—be it trends, products, or brands—but my grasp on all of the above starts to slip where the other side of the pond is concerned. So, the other week while perusing my socials and stalking some of my favorite UK-based beauty peeps, I had a brilliant-beyond-brilliant idea: Why not ask some of the industry's coolest names what's trending and what they're loving on the UK front? With exposure to different types of trends and certain products and brands we might be less familiar with here in the States, it felt like the perfect opportunity to get some fresh inspiration in the beauty department—something I'm always craving at the start of the new year.

Keep scrolling to follow some of my favorite UK-based beauty experts and shop the best-of-the-best products sitting at the top of their radar right now. 

Bella Michelle, Digital Content Creator

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(Image credit: @onlybells_)

Follow Bella on Instagram and YouTube

The Picks

Ellise Ferguson, Makeup Artist and Digital Content Creator

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(Image credit: @elliseferguson)

Follow Ellise on Instagram

The Picks

Shannon Lawlor, Beauty Editor, Editorial Expert and Consultant

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(Image credit: @shannonlawlor)

Follow Shannon on Instagram

The Picks

Naoko Scintu, Celebrity Makeup Artist

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(Image credit: @naokoscintu)

Follow Naoko on Instagram

The Picks

Patricia Bright, Digital Content Creator

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(Image credit: @thepatriciabright)

Follow Patricia on Instagram

The Picks

Jo Baker, Celebrity Makeup Artist

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(Image credit: Forward Artists)

Follow Jo on Instagram

The Picks

Emma Hoareau, Digital Content Creator

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(Image credit: @emmahoareau/@tilfrances)

Follow Emma on Instagram

The Picks

Keeks Reid, Freelance Beauty Writer

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(Image credit: @keeksreid)

Follow Keeks on Instagram

The Picks

Beauty Director

Erin has been writing a mix of beauty and wellness content forBest Knockoff Luxury Clothing for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie andBest Knockoff Luxury Clothing family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.