Fashion People Always Buy Their Holy-Grail Basics From This Low-Key Brand

Ask any fashion person you know—mixed in with hangers filled with Khaite, The Row, and Toteme, there's an affordable Japanese brand you might have heard of but never paid attention to. Uniqlo, the older sister brand to trendier GU (which just opened up in New York City) has been the go-to retailer for the stylish set in the know. Whether you're on the hunt for great basics or picking up a timeless coat or accessory, Uniqlo shines as the foundation to any cool person's wardrobe thanks to the brand's beloved T-shirts, pleated pants, and classic knits that work with everything. A lack of visible branding and logos makes Uniqlo pieces some of the best wardrobe staples to own. Just ask Bobby Schuessler,Best Knockoff Luxury Clothing 's shopping director and a consistent Uniqlo T-shirt buyer!
For fall layering and winter dressing, I've rounded up the best Uniqlo basics that fashion people reach for time and again. Don't be surprised if all of these sell out by November 1.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
I'm My Bestie's Stylist—I Sent Her 7 Stylish Outfits FromReplica Store That I Created for Under $250
So rich looking.
-
I Have The Row Taste But an Under-$150 Budget—Here's What's in My Cart
Chic minimalism.
-
J.Crew and Gap Are Having Major Sales RN—Here Are 31 Beautiful Summer Finds I'm Swooning Over
Flirty florals and blush-worthy lace finds.
-
I've Crowned My Skirt of Summer—Here's the Winner
My most-worn skirt of the season.
-
This T-Shirt Trend Was "Out" for So Long It's Hard to Believe It's Cool Again
Proof that everything comes back eventually.
-
This Is the Classic Black Shoe Tasteful Dressers Wear With Jeans and a White Tee to Make Them Look Chic
As seen on Molly Gordon.
-
Calling It: Within a Month, Everyone Will Be Wearing This Cropped-Pants-and-T-Shirt Outfit
Jennifer Lawrence is leading the charge.
-
It's Your Lucky Day—These 32Replica Store Anniversary Sale Items Are Magically Still in Stock
Take a peek. You won't regret it.