Beyoncé Is Collaborating With Adidas on the "Partnership of a Lifetime"
Brace yourselves: Beyoncé sneakers are coming. Queen Bey has just announced that she will be teaming up with Adidas on new footwear and apparel and will also be moving her Ivy Park brand from Topshop to Adidas. If that's not exciting enough, Beyoncé herself has some strong words about just how epic the collaboration will be.
"This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."
Adidas executive board member Eric Liedtke also shared a statement welcoming Beyoncé into the fold. "As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open source approach," Liedtke said. "Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators." Stay tuned as we learn more about the partnership and in the meantime, scroll down to shop Adidas sneakers.
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Erin got her start as aBest Knockoff Luxury Clothing intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
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