There’s an old adage around gifts that states, "It’s the thought that counts,” and I’d argue it’s both true and false. This year’s holiday season and gifts will (and should) be different because anything we buy at this moment in time will directly affect the businesses we’re buying from. And it’s more important than ever to support Black-owned fashion brands and beauty brands.
Over the past few years, the world has continued to grapple with systemic racism and police brutality, and that awareness has extended into every facet of life. The New York Times reported that only 12% of Black business owners received funding to help their businesses through this time. This fact doesn’t even remotely speak to how Black creatives struggle to break into and stay in the fashion industry. As individuals, we may not be able to reform industries or business financing, but we can support the brands that align with our values and practice conscious consumption.
So ahead, you’ll find a few gift ideas that reinvigorate thoughtful gift gifting. If you are lucky enough to be able to give gifts to your loved ones this year, why not show some love to one of these 72 Black-owned fashion, beauty, and wellness brands?
A quick skim of the best gifts from Black-owned businesses:
Under $50
Pat McGrath
Major Mini Lip Trios
It doesn’t get better for the makeup lover on your holiday shopping list than gifting them with Pat McGrath.
Golde
Make Your Matcha Kit
Whether they’re wellness enthusiasts or matcha lovers, this trio from Golde will undoubtedly be used before 2025.
Lisane Basquiat
Jean-Michel Basquiat: King Pleasure
For the art lovers on your list, we recommend giving them the coffee table book Jean-Michel Basquiat: King Pleasure.
Ami Colé
Hydrating Lip Treatment Oil Midnight Kiss Duo Set
I can vouch that unwrapping anything from the Black-owned beauty brand Ami Colé is bound to land you on their nice list for life.
Oma the Label
The Bente Hoops
Founded by the former stylist Neumi Anekhe, Oma the Label specializes in affordable yet quality jewelry that anyone on your list would be overjoyed to receive.
Chris Collins
Mini Best Sellers Perfume Discovery Set
For fragrance lovers, you’ll want to scoop up a discovery scent set from the Black-owned brand Chris Collins.
Harlem Candle Co.
Josephine Luxury Candle
Everyone has that one friend obsessed with candles, so turn them on to this Black-owned brand.
Deborah Lippmann
Chocolate Cravings Gel Lab Pro Nail Color Set
You know that auntie who always has her nails done? Give her the gift of great at-home manicures with this nail lacquer from the Black-owned beauty brand Deborah Lippmann.
BREAD BEAUTY SUPPLY
Detox Hair
Scalp Treatment Set
Keep your favorite curly-haired cutie’s coils in check with this detox scalp set from Bread Beauty Supply.
Do you know that person on your list who lives by their beauty routine? This lip scrub set from KNC Beauty is the perfect stocking stuffer.
Nadine Ijewere
Our Own Selves
It doesn’t get better for art, fashion, and home décor lovers than coffee table books, which is why Nadine Ijewere’s newest photo collection ranks high on our list. Not only was she the first Black woman to shoot a cover for Vogue, but the London-born photographer showcases the beauty of the Black diaspora.
Ten Wilde
Personalized Old English Nameplate Necklace
You can’t go wrong with thoughtful personalized jewelry, especially when it’s from the Black- and female-owned brand Ten Wilde.
Briogeo
Don't Despair, Repair! Strengthen + Repair Travel Kit
They'll thank you later for this.
ActuallyCurious
Happy Hour Edition! Couples
Date Night Conversation Game - 52 Question Prompts Curated for Connection and Wellbeing
Not exactly sure what to get for the person who has everything? Try opting for the conversation-starting card games from the Black-owned brand Actually Curious. It’s a thought-provoking gift that can help spark some interesting dialogue.
The Wrap Life
Premium Soft Lined Turban in Dove
Another simple but practical gift idea for anyone who keeps their edges and hair always on point is a gorgeous wrap from Black-owned brand The Wrap Life.
Eadem
Bare-Skin Confidence Brightening Trio With Niacinamide and Vitamin C
For the skincare lover in your life, gifting them with this brightening set from the Black-owned skincare line Eadem is a must.
Fenty Beauty by Rihanna
Glossy Posse Vii Full-Size Gloss Bomb Trio
Four words: Fenty Beauty by Rihanna. Frankly, that's all you need to say (or gift) this season to impress them.
Under $150
Bychari
Small Initial Stud Earrings
Remember when Michelle Obama stunned the world with her Vote Necklace? It was from Bychari. And it happens that you can give your loved one a pair of initial studs.
CISE
Vegan Leather Mini Bag in Cherry Blossom
For the niece or friend who follows politics and fashion, the best gift ideas touch both of their interests. This bag from the Black-owned, Los Angeles
based clothing line Cise is the perfect gift as the brand continues to donate to HBCU C.A.R.E.S. and the Anti Racism Fund.
Sammy B
Patchwork Bralette
Who What Wear editors live for rising brands, and Sammy B is at the top of our holiday wish lists.
Topicals
Discoloration Duo
Shopping for someone with sensitive skin? Opting for Topicals' signature product duo is never a bad move.
For the jewelry collector on your list, another small, New York
based jewelry brand to have on your radar is Yam NYC, which specializes in upcycled, stylish pieces. Gifting anything from this Black-owned brand is a surefire way to impress.
Pattern Beauty
Deluxe Shower Bundle
The person on your list who has curly hair? Give them some new specially formulated products to try. I can personally attest to how much they’ll love it.
Hanifa
Baby Mila Knit Cardigan Dress
Oh, you thought this was a gift guide just for adults? I'm telling you your favorite niece will love this cardigan from the Black-owned fashion brand Hanifa.
Looking for a gift for the more sustainable and ethically minded shopper on your list? Soko jewelry is a must, as the brand works with Kenyan artisans to produce each piece and source metals locally and ethically.
Hanahana Beauty
The Best Sellers Set
Anyone who lives for their skincare routine will love receiving this set from the Black-owned brand Hanahana Beauty.
Homebody
Mini Self-Care Kit
Are you searching for an impactful gift idea? Look no further than a CBD bath soak set from Homebody. They’re great for anyone who's dealing with stress or anxiety. (Hey, who isn’t these days?)
Elisa Johnson
Lyric Leigh Sunglasses
A Black-owned eyewear brand you should have on your radar? Elisa Johnson. The brand's ability to give classic frames a cool twist makes them a must-shop.
Ômol
Come Jacket in Black
You already know that your cool cousin will be about this fringe blazer.
Bevel
Shaving Kit for Men
Your loved ones who frequent the barbershop will appreciate this shaving set from Black-owned grooming company Bevel. It's basically a barbershop in a kit.
Taschen
Ice Cold: a Hip-Hop Jewelry History
For those who are music and jewelry fanatics, there's no better gift idea than this book archiving the intersection of the hip-hop and fine-jewelry industries.
Ekua Ceramics
Half Note Mug
The homebody on your list will love anything from the Black-owned brand Ekua Ceramics.
Searching for a sustainable gift idea? Look no further than the Black-owned footwear brand Løci.
Under $350
Brandon Blackwood New York
Daphne Bag
Looking for a gift that will leave their jaw on the floor? Look no further than Brandon Blackwood's sought-after accessories.
Kimeze
Concept 2 Sunglasses
Breaking into the fashion industry is no easy feat, which is why it’s crucial to support up-and-coming designers. One brand to keep an eye on is Kimeze. Founded by two British Ugandan sisters, the brand specializes in eyewear that any style-savvy person will appreciate.
Khiry
Khartoum Stacking Ring in Nude Matte 18k Gold Vermeil
You’d never guess that a political science major would be behind one of the most budding demi-fine and fine-jewelry brands of the moment, but that’s Jameel Mohammed’s story. Founded in 2016, Khiry creates the perfect jewelry for any occasion, including the holiday season.
So you’ve made it this far, and you might still be wondering, "What should I get my best friend?” For your most stylish pal, we recommend a piece from rising unisex brand K.ngsley. We promise it won’t disappoint.
Wales Bonner
x Adidas Originals Edition Samba Millennium Sneakers
If you’re looking for a fashionable yet practical gift idea, look no further than these sneakers from Wales Bonner. The sneakerhead in your life will thank you.
Estelle Colored Glass
Set of 6 Stemless Wine Glasses
For the wine lover on your list, a stunning set of luxury, hand-blown, colored glassware from the Black-owned brand Estelle is the perfect gift.
Ciriaco
Ashley Minimalist Baguette
This bag is perfect for the most trend-obsessed person on your gift list.
Third Crown
Bizote Cab Pendant Tigers Eye
Demi-fine and fine jewelry are not typically spaces you’d expect to see Black founders, but the New York
based couple and co-designers Kristin and Kofi Essel are changing that with their brand named Third Crown. Designing both men’s and women’s jewelry, they’ve been spotted on shows like Insecure and will be appreciated by jewelry lovers in your life.
RE ONA
Oversized V-Neck Sweater in Walnut
For the minimalist in your life who loves a basic wardrobe piece, this oversized knit is the perfect gift idea. But what makes this piece even more remarkable is that it’s from a Toronto-based Black-owned brand, so you can feel good gifting it.
Andrea Iyamah
Andrea Iyamah Atta Bootcut Pants
For the person on your list who’s always going somewhere fancy, you’ll want to give them something from Andrea Iyamah.
CheyenneKimora
3f. Petal Pink Durag
Searching for the perfect gift for the person in your life who could easily give Rihanna a run for her money? Opt for a bedazzled, one-of-a-kind do-rag from Los Angeles
based designer CheyenneKimora.
Kai Collective
Mawuli Printed Plisse Set
For the fashion person on your list, opting for a rising brand like Kai Collective is a surefire way to get their attention.
Petit Kouraj
Daye Tote in Crimson
What happens when a former stylist starts her own brand? You get Petit Kouraj. Creating hand-knitted handbags that rival art, this Black-owned brand has become beloved by fashion girls and is a great gift idea for anyone who loves unique pieces.
Daily Paper
Jet Black Ayan Monogram Puffer Jacket
If you’re trying to nail down the cool auntie label, then gifting from the Amsterdam-based Daily Paper is necessary. The Black-owned and -designed brand specializes in contemporary pieces that range from classic to trendy, making it the prime place to find a present.
Bruceglen
Snow Tiger Button-Front Blouse
Renowned for its brightly-hued and bold print pieces, BruceGlen is the perfect gift for those who need a dose of fun.
TELFAR
Small Faux Leather Duffle Bag
If you’re trying to attain those auntie vibes, then giving or gifting anything from Telfar is a surefire way to win big. I promise you this is a gift that the most fashionable person on your list will love (if you can get your hands on it).
Good american
Good '90s Relaxed Jeans in Blue541
Whether you know they need a good pair of jeans or you need a new pair, Good American is a great place to start for all your denim gifting needs.
Arch NYC
A-Line Lace Up Heel
Are you shopping for someone who considers themselves the real-life version of Toni Childs or Carrie Bradshaw? Well, there's no better place to shop than Arch NYC. Founded by Jazmin Veney in 2018, the brand's fun approach to footwear makes it a fan-favorite among the fashion crowd.
Off-White
Black Quote Card Holder
If you’re looking for a simple gift for the man in your life, don’t fret. Turning to the Black-founded brand Off-White is a no-fail resource for everything from cardholders to cool kicks.
HONOR THE GIFT
Frequency Denim Jacket
Do you know the person who's the embodiment of Cali-cool vibes? Give them something from the brand Honor the Gift and watch them lose their cool.
Homage Year x Jean-Michel Basquiat Edition
Mini Ova Bag
The flyest person on your gift list who always comes serving a look? Gift them with an Homage Year bag. I can guarantee you’ll be their favorite relative.
Theophilio
Graffiti Sequin Tank
There's no better place to shop for the boldest person in your life this holiday season than from the small Black-owned brand, Theophilio. Founded by the Jamaican-American designer Edvin Thompson in 2016, it's become beloved by the fashion crowd for it's innovative reimagining of everyday staples.
Splurge
Shani Darden Skin Care
Shani's Signature Facial at Home
Yes, that family member definitely has good genes, but they also probably have an incredible skincare regimen. If you know they appreciate great products but aren’t sure where to start, then we highly recommend this set from Shani Darden.
Ree Projects
Helene Suede Hobo Bag
Trust me when I say the next It bag is coming from Black-owned handbag brand Ree Projects. Made in Italy, the luxury brand's pieces have become beloved for their unique shapes.
White/Space
Luna 14k Yellow Gold Earrings
Based out of Los Angeles, fine-jewelry brand White/Space is one to watch. Not only is it Black-owned, but also it sources ethically made materials and leans on an array of artisans based in the United States.
Tove
Ondine Wool-Blend Coat
Editors, fashion girls, and posh women around the world love Tove studio. If you’re looking for a gift they'll wear for years to come, then this wool-blend coat is perfect.
Chelsea Paris
Zora Boots in Cherry Patent
Give them a pair of shoes they'll wear for years to come.
Got a well-traveled person on your list? Gift them with a piece from the label Nia Thomas. They'll wear this every time they travel and think of you.
House of Aama
Sundown Retro One Piece Swimsuit
Shopping for someone who loves vintage? You'll want to gift them with a piece from House of Aama, which draws inspiration from the past to honor the full diaspora of the Black experience.
Fe Noel
Sola Wilted Sleeve Robe
Fe Noel has long been a fan favorite among fashion girls, and this chic robe makes for the perfect piece to gift yourself before a tropical vacation.
Brother Vellies
Shoreline Sandal in Ivory
At the helm leading change in the fashion industry, Brother Vellies designer Aurora James is someone you’ll want to watch (and support). She not only founded the Fifteen Percent Pledge, which is calling for more Black-owned brands to be supported across the fashion industry, but each piece created by her label is also handmade by African artisans.
Anima Iris
Zaza Grande Leather Handbag
The best gifts often are handmade, like this bag from Anima Iris. The rising luxury Black-owned handbag brand not only is sustainable and operates off a zero-waste model, but also each classic piece is handcrafted by professionals in Senegal, resulting in a thoughtful bag from its conception to when you gift someone with it.
CHRISTOPHER JOHN ROGERS
Color-Block Cutout Wool-Blend Cardigan
Who wouldn't want to unwrap a Christopher John Rogers piece?
Balmain
B-Buckle Leather Belt
Luxury lovers everywhere would be hard-pressed to pretend like they didn’t write a letter to Santa asking for a Balmain piece designed by the house's Black creative director.
Sergio Hudson
Stretch Wool Straight-Leg Signature Pants
If you're considering gifting yourself a few new staples this holiday season, considering investing in some of the well-tailored suiting separates from Sergio Hudson.
Kendall Miles Designs
Posh Bag
You know the woman on your list who always looks like she could have starred in an episode of Girlfriends or Sex and the City? Well, gifting her with something from Black-owned luxury accessory brand Kendall Miles is bound to get you an invite to the next brunch date.
MATEO
14-Karat Gold, Topaz and Pearl Earrings
The best art comes from the most unexpected places, and that is very much true of the Jamaican-born founder and designer Matthew Harris of Mateo. Specializing in fine jewelry using diamonds and precious stones for men and women, this brand gives meaning to the phrase wearable art.
Harbison
Cupid Crepe Coat
There's no better gift you can give yourself than investing in pieces you can wear for a lifetime—e.g., this stunning holiday-ready satin coat from Harbison.
LaQuan Smith
Scarf-Detailed One-Shoulder Silk Top
Give yourself the gift of looking good at every single holiday party by investing in one of LaQuan Smith's sultry pieces.
Nalebe
Aurum Embellished Slingback Pointed Toe Pump
Leave it to the Black-owned luxury footwear brand Nalebe to make the perfect party shoes.
Harwell Godfrey
18k Yellow Gold Stardust Bangle With Diamonds
Let’s be real—diamonds are a dream gift. And why not make their dreams come true while also supporting the Black-owned fine-jewelry brand Harwell Godfrey?
Thebe Magugu
Xhosa Lobola Heritage Dress
Hailing from Johannesburg, Thebe Magugu is arguably one of the most exciting rising Black-owned ready-to-wear labels right now.
For the most eclectic person on your list, the best place to shop is the made-to-order brand Edas. Specializing in unique accessories and home goods, you can find a piece they’re bound to love.
They'll wear these pumps all the time, trust us.
This post was originally published at an earlier date and has since been updated.