This Affordable Skincare Brand Is Going TikTok-Viral, and It's Worth the Hype

Every now and again, a beauty product comes along that takes TikTok by storm. Take Maison Francis Kurkdjian's Baccarat Rouge 540 perfume, which was hailed as the scent to make you smell rich (and we should hope so, at $325 a bottle) or Colorwow Dream Coat, which went crazy-viral when celebrity hairstylist Chris Appleton demonstrated how it really does make hair waterproof—Mind. Blown.

However, when an affordable beauty brand takes off on TikTok, I take notice. I'm a big believer that you don't have to spend a fortune for good skincare, which is why Byoma has been catching my eye lately. I've already tried a couple of products from the aesthetically pleasing, brightly colored skincare brand (which are all $20 and under, FYI), but since it's been all over my For You Page, I've been influenced to try more. And so has the rest of the internet, apparently, with #Byoma racking up 2.25 million views and counting on TikTok. 

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(Image credit: @tylynnnguyen)

So what's all the hype about? Apart from the fun packaging and affordable price points, the ethos behind Byoma is something I can get behind. Founder Marc Elrick started developing Byoma back in 2020, and it has since been a huge hit. "During the initial COVID lockdown, people were playing chemist in their bathrooms, experimenting with super-strength actives—with less-than-desirable results," he says. "I chose to immerse myself in the skin science, and through extensive research, realized better skin stems from a boosted skin barrier. That’s how Byoma was born.”

As such, the products all centre around repairing, reinforcing and shielding the skin's delicate barrier (they are also pH balanced), which can become compromised when using too many products or ingredients. Pick up any Byoma product and you'll find the ingredients listed out in an easy-to-read format, and the brand actually tells you what the ingredient is and its purpose in the formulation.

Convinced? Scroll ahead for our review of the best Byoma skincare products and what to try for your skin type.

Shop the Best Byoma Skincare Products

This post originally appeared onBest Knockoff Luxury Clothing UK.

Next Up: 13 Beauty Editors on the Affordable Products That Rival Expensive Buys

Eleanor Vousden
Beauty Editor,Best Knockoff Luxury Clothing UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing Wholesale Replica Bag beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.