Why Coach's Cute New Holiday Collab Is Unexpected

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(Image credit: Coach)

Avid Snapchatters, listen up! This news is especially exciting for you. Coach and Snapchat have teamed up to create a limited-edition collection of custom metal Snapcode pins. This marks the first time the scannable ghost icon has been created into a physical pin, bringing the app's virtual fun into real life.

Framed within the app's ghost icon are three of Coach's holiday mascots—Rexi, Uni, or Sharky. But the pins are more than just a cute decorative touch on your handbag or jacket collar. If you scan the IRL Snapcode with the Snapchat camera, you can unlock "The Arcade," an exclusive selection of online Coach games that are, like the pins, only available for a limited time.

If you liked what you've heard so far, here's how to get your hands on one of the adorable IRL Snapcodes. The pins are available at select Coach stores to customers who take a simple quiz that asks, “Which Coach Mascot are you?” which can be completed either in-store or through video Snap Ads in the app. The corresponding Coach mascot pin can then be picked up at a participating store. 

Now, hurry up and get to snapping before the pins run out!

Up next, see how you can design your own Coach bag.

Opening Image: Collage Vintage

Eva Thomas
Eva Thomas
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Eva Thomas is a senior editor at InStyle, with nearly 10 years of experience as a fashion journalist. She has worked in fast-paced newsrooms, covering everything from Wholesale Replica Bag fashion trends to notable beauty launches. When she's not experimenting with bold fashion trends, trying on clothes for herReplica Store fitting room series, sharing style hacks, or testing new skin care devices, she’s busy tracking down the best celebrity looks, interviewing trend and beauty experts, or texting her mom about her favorite new products. Eva’s conversational writing style makes her a go-to for fun, informative advice—think of her as your in-the-know BFF who’s always ready to share her expertise on all things fashion, beauty, and celebrity.