The 6 Colours Arket, Other Stories and H&M Are Backing This Summer

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It’s fair to say there are plenty of good things to look forward to about summer: jetting off on Mediterranean holidays, listening to a great band at your favourite festival, whiling away the weekends in your local pub garden with far too much rosé… I could go on. But one quite niche thing I always really look forward to is embracing more colour in my wardrobe. In autumn/winter, I’m all about those classic neutrals that are easy to layer. But in summer, my inner extrovert comes out, and all I want to wear is printed shirts, bold dresses and bright swimwear. Yes, tonal whites, beiges and creams can look really chic in summer, but there’s just something really feel-good (not to mention flattering) about a bright colour against sunkissed skin.

In my expert opinion, when it comes to wearing colour in summer, anything goes. Wear your favourite shade from head to toe, or try out some expensive-looking combinations—you do you. But each year, by about this time, it becomes clear that there are certain pantones the fashion set (and subsequently the high street) are championing in particular for the season ahead. Take one scroll through the new-in sections of Arket, Other Stories and H&M right now, and it will become evident pretty quickly what these hero shades are. 

From tomato red to fresh orange to sea blue, it’s an explosion of juicy colour for 2022 (alongside some buttery creams if you prefer to tone it down a little). Whether it’s an easy-to-style button-down shirt, a statement accessory to add an accent to your look or a bold dress for an instant happy outfit, the pieces below embrace the six colour trends our favourite high street stores are backing this summer and beyond. 

1. Sea Blue

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(Image credit: @amaka.hamelijnck)

Think of the many shades of the Mediterranean Sea when it comes to buying blues this summer, and you’ll get it spot on. Whether you choose deeper or lighter shades, blue is a flattering colour on all skin tones and against all hair colours.

SHOP THE TREND

2. Tomato Red

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(Image credit: @naaomiross)

A personal favourite, this orangey-red is always striking whether you opt for a pop with a simple sandal or a full-on maxi dress. It looks great with denim and tan leather accessories.

SHOP THE TREND

3. Fresh Orange

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(Image credit: @femmeblk)

Who needs that thirst-quenching fresh orange at your favourite hotel breakfast buffet when you can wear your vitamin C instead? Or you could always indulge in both. I plan on wearing the H&M maxi to all the weddings I’m invited to for the foreseeable future.

SHOP THE TREND

4. Buttercream

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(Image credit: @charlottejacklin)

If brights scare you, don’t fear. Buttery shades are coming through as well this summer. Pair your off-whites with other tonal shades and timeless black accessories for an expensive-looking summer outfit. 

SHOP THE TREND

5. Apple Green

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(Image credit: @charlottekuhrt)

Green has been the fashion person’s colour of choice when making a statement for a good few years now, and it doesn’t show any signs of dipping in popularity. It looks freshest against crisp white layers and straw accessories.

SHOP THE TREND

6. Power Pink

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(Image credit: @emilisindlev)

Not for shy and retiring types, pink is a power play this summer. Nothing will make you feel more tropical on those balmy summer holiday evenings. 

SHOP THE TREND

Up Next: This Is the Trick to Finding the Most Expensive-Looking Pieces at H&M 

Opening image: @the_oluwaseun

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.

Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.

Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.