
Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
-
5 Expensive-Looking Shorts Outfits You Can Wear On Repeat
The long and short of it all.
By Emily Dawes
-
No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
-
It's Official: These Are the 13 Most Popular Reformation Dresses Right Now
We can see why.
By Emily Dawes
-
H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
-
Effortless and Eternally Chic—The 9 Best Luxury Basket Bags to Invest in Now
Elevate all your summer looks.
By Emily Dawes
-
The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
-
Fashion People Are Choosing Dresses in This Chic Colour Over Black This Summer
The new LBD.
By Emily Dawes
-
I'm 32—This Is the Summer Trend I'm Buying From COS, Arket and H&M
Something a little more grown-up.
By Emily Dawes
-
If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
-
I Spent Hours Scrolling the Bank Holiday Sales—These 6 Are Really Worth Seeing
From Harrods to H&M.
By Emily Dawes
-
It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
-
I'm a Lazy Dresser—23 Easy, Summer-Ready Midi Dresses I Have on My Radar Right Now
The perfect throw-ons.
By Emily Dawes
-
Three Summers On, We're Still Wearing the Simple Summer Dress J.Law Loves
An unexpected winner.
By Emily Dawes
-
These 9 Items Are the Definition of Luxury for Summer 2025
Smart investments.
By Emily Dawes
-
Mulberry Bags Are Completely Timeless—10 Styles Fashion People Will Always Love
You can't go wrong with a classic.
By Emily Dawes