
Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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I'm a Minimalist—H&M's Expensive-Looking Collection Is All I'm Wearing This Summer
Well done—I want it all.
By Emily Dawes
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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I Just Tried On 4 Pairs of COS Linen Trousers That Your Summer Wardrobe Needs to See
I've done the research for you.
By Emily Dawes
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7 Trends to Shop This Summer If You Want to Look Luxurious
Upgrade your new-season wardrobe.
By Emily Dawes
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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Loewe's Tank Top Is Back in Stock—I Still Think It's a Smart Buy
I want it more than ever.
By Emily Dawes
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Fashion People Are Suddenly Carrying This Shoulder Bag Again—Now I Want It More Than Ever
Back like it never left.
By Kristen Nichols
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This Simple Noughties Dress Is in Every Fashion Person's Suitcase This Summer
Including mine.
By Emily Dawes
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Summer Wish List
Listen to the expert.
By Emily Dawes
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I'm an Editor With Expensive Taste, But These M&S Linen Trousers Are Set to Be My Summer-Wardrobe Staple
Affordable and incredibly chic.
By Emily Dawes
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Fashion People Are Choosing Dresses in This Chic Colour Over Black This Summer
The new LBD.
By Emily Dawes
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The Best Designer Bags of All Time, According to the Experts
You'll never regret investing in one of these.
By Emily Dawes
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15 High-Street Fisherman Sandals That Come With an Editor's Approval
The shoes of the summer.
By Emily Dawes
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I Tried On So Many Pretty Dôen Dresses—These 5 Are the Crème de la Crème
Easy, breezy, beautiful.
By Emily Dawes
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Floaty Dresses, Throw-On Trousers, Pretty Tops—I've Found Summer's Chicest Linen Items For You
The definition of easy-breezy.
By Emily Dawes