Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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If You’re Looking for a Forever Coat, This One Is Always a Wise Investment
No regrets here.
By Emily Dawes
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So Many Chic People I Know Own This Whistles Jacket—Now It’s Back for 2024
A total classic.
By Emily Dawes
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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This Is What Our Editors Would Actually Buy During the Amazon Prime Day Sale
Only the best bits.
By Emily Dawes
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And Now, the Classic Luxury Buys Our Editors Will Stand By Forever
Wise investments.
By Emily Dawes
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Stop Everything! Mango's Sell-Out Faux-Shearling Jacket Is Back for 2024
And in a new colour no less.
By Emily Dawes
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I'm Over Ostentatious Designer Bags—9 Low-Key Styles That Say "I'm in the Know"
They're all on our wish lists.
By Emily Dawes
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This Classic Leather Tote Might Be the Most Useful Item You'll Ever Buy
I always recommend it.
By Emily Dawes
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UGG Season Is Almost Here—the 6 Best Styles to Shop Before They Sell Out
And where to find them in stock.
By Emily Dawes
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My Vibe Right Now Is "Autumn in New York"—11 Outfits That Fit My New-Season Aesthetic
It's a lifestyle.
By Emily Dawes
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8 Timeless Bags Minimalist Fashion People Still Love Years Later
They all have one thing in common…
By Emily Dawes
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I've Been a Stylist for 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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This One Simple H&M Item Always Makes Outfits Look Classy
A wardrobe hack, if you will.
By Emily Dawes
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27 Under-£100 Autumn Buys That Look Incredibly Expensive
My affordable wish list.
By Emily Dawes
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Camel Coats Always Look Elevated—21 That Get This Fashion Editor's Approval
A wardrobe classic.
By Emily Dawes