
Emily Dawes
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most $ expensive-looking pieces on the high street$ , which has become a top-performing piece of content for theBest Knockoff Luxury Clothing brand.
Emily has worked forBest Knockoff Luxury Clothing UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely withBest Knockoff Luxury Clothing UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, teamBest Knockoff Luxury Clothing is in a stronger affiliate position than ever before.
Prior to joining theBest Knockoff Luxury Clothing team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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Suddenly, All the Chicest People I Know Are Wearing Trench Coats in This Elegant Autumn Shade
It's the new beige.
By Natalie Munro
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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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Finally, There's a Trending Bag I Can Actually Fit Everything in
About time, too.
By Maxine Eggenberger
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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Sumptuous Suede, Soft Layers and Elegant Accessories—What Luxury Looks Like for Autumn 2025
The smartest investments.
By Emily Dawes
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Autumn
Well done—I want it all.
By Emily Dawes
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6 Luxury Jacket Trends You Can Find at H&M, Zara and More Right Now
Chic, but make it affordable.
By Emily Dawes
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I'm Over Ostentatious Designer Bags—11 Low-Key Styles That Say "I'm in the Know"
They're all on our wish lists.
By Emily Dawes
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They're an Investment, But These Are the Best Knee-High Boots I've Ever Tried
A wardrobe hero.
By Emily Dawes
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Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2025
Smart investments.
By Emily Dawes
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Everywhere I Look, Tasteful Dressers in New York and London are Wearing This Timeless Coat Colour
A wardrobe classic.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding