The 28 Best New-In Shopping Pieces, Divided Up Into Today's It Colours

When it comes to colour, there are a few specific shades dominating the new-in sections of our favourite stores. Winter seemed to last forever, which made many of us stick to same-y darker hues, but now even the subtlest hits of sun, not to mention the glorious heatwave, have us on continuous lookout for brighter, vibrant pieces. We’re going to let you in on which sections of the colour wheel you should be focusing your attention on for spring/summer 2018.
You need only look to influencers and street style stars, who (always one step ahead) are already wearing head-to-toe brights. We’re particularly taken by eye-catching orange and bright citrus yellow, both of which are especially mood-lifting. We’ve already been shouting about the rise of The Great Green Dress that’s selling out everywhere—but really, any emerald shade will do the trick. Bright reds, yellows and pinks make a statement, but there are also more muted offerings in greens and lilacs. Keep scrolling to shop our favourite pieces in all of the colours of the season.
1. Red
Red was the number one colour for winter 2017, and it's staying put for another six months (at the very least). This is a shade that really works when worn all at once, and best of all, it suits all skin tones.
2. Blue
Come September, you’ll notice this blue everywhere, and it’s already quickly creeping into our wardrobes. If it’s a key colour for Ganni, you know it’s going to be big.
Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know
What is it about circular handles that makes us 10 times more drawn to a bag?
3. Tangerine
Orange can be a little tricky, but this softer sunset shade is one to pack in your holiday suitcase.
4. Green
Floral green skirts and dresses keep selling out everywhere, proving that this is a colour fashion girls are getting behind. This Topshop one is high up on our wish lists.
Super flattering, and perfect for solving all wedding guest outfit dilemmas.
5. Pink
Pink will be nothing new to you, stylish readers—that’s one trend that isn’t showing any signs of dwindling in popularity.
Er, hi there, Boden!
6. Lilac
Lilac is a shade most of us have avoided for years, but it’s a key trend for spring—and when it comes to products, trouser suits and handbags are the way to go.
Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
7. Yellow
Yellow is another colour many are scared of. However, we expect you’ll see sunny dresses at every single wedding this summer.
Get some colour in your wardrobe pronto.
This piece was published at an earlier date and has since been updated.
-
Hot Take: This Trending Dress Color Is Prettier Than Pink, Red, and White
Sorry, I said it.
By Nikki Chwatt
-
It's True—These "Tacky" Color Trends Will Be Considered Chic Again Come Fall 2025
Just go with me on this one.
By Eliza Huber
-
No Offense to White Dresses, But This Expensive-Looking Color Is Even Prettier
Sydney Sweeney and Emily Ratajkowski agree.
By Allyson Payer
-
Butter Yellow and Powder Pink Are Everywhere—These Are the 39 Best Pieces
*The* colors of spring '25.
By Caitlin Burnett
-
I Need More Color in My Wardrobe—These 32 Zara Finds Are Just Gorgeous
Mood boosters.
By Caitlin Burnett
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out Soon
The only spring shopping list you need.
By Chichi Offor
-
This Elegant Color Is to Spring What Black Is to Winter
Tell your friends.
By Allyson Payer
-
There Are Bag Trends, and Then There Are Investment Bag Trends—That's What This One Is
Celeb approved.
By Allyson Payer