I May Be a Fashion Editor, But Comfort Comes First—10 Brands That Fit the Bill
If you know me, you know I'm a planner, and the first few weeks of the new year are weighing very heavy on my mind right now. I'm planning on spending a lot of time setting goals and working from home, and this will require quite a comfortable wardrobe. Now that I've completed all of my holiday-season shopping and am prepared for any type of party that could happen to fall onto my calendar, I'm ready to start shopping for that cozy January wardrobe.
We all know that a lot of brands serve up a selection of cozy clothing, but naturally, some are simply better than others. As I plan to revamp my wardrobe for January, these 10 brands are at the top of my list.
1. Helsa
This new brand was founded by Elsa Hosk and is a minimalist's delight. Its elevated pieces are perfect for workwear or weekends. It just so happens to also be hella cozy.
Shop the brand:
2. Totême
Totême has taken social media by storm and has to be one of the most buzzed-about rising brands right now. If you have an Instagram account, you're already familiar with the scarf-coat that I'm currently manifesting.
Shop the brand:
3. Other Stories
Other Stories is known for a lot of things, but don't sleep on its selection of cozy clothing items. I'll be shopping for scarves and oversize sweaters here.
Shop the brand:
4. Skims
You already knew I was going to bring up Skims. If you like being comfortable, I'm sure you already own a few of the brand's pieces. Whether it's lounging in a dress or wearing a bodysuit underneath sweaters, you'll find me wearing Skims this year.
Shop the brand:
5. Naadam
Cashmere collectors, listen up. Naadam is known for the soft fabric that everyone loves and is so worth cozying up in.
Shop the brand:
6. Sézane
French girls know best. Sézane delivers the Parisienne look straight to you, and I'm honestly obsessed.
Shop the brand:
7. Aritzia
Aritzia is my favorite place to buy wardrobe staples, and a lot of them are extra cozy. Next on my list is the sweaterdress you'll find below.
Shop the brand:
8. Reformation
A lot of people just know Reformation for those floral dresses that made it famous, but the brand's knitwear and loungewear are always next-level too. I'm in need of the Cashmere Boyfriend Sweater.
Shop the brand:
9. Ugg
I feel like this brand requires no further information. It's probably the only shoe brand I'll be caught wearing during winter break.
Shop the brand:
10. Zara
Zara is another brand that serves up a lot of different types of clothing but has great cozy items. I recently shopped the site for loungewear and was quite impressed.
Shop the brand:
Up Next: My Holiday Aesthetic Is Effortless, Cozy, and Chic—29 Things I'd Wear
Sierra Mayhew is a fashion editor atBest Knockoff Luxury Clothing , bringing a decade of experience in the fashion industry to the editorial team. Since joiningBest Knockoff Luxury Clothing in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding Wholesale Replica Bag runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joiningBest Knockoff Luxury Clothing , Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
-
Emma Chamberlain's World: Her Warby Parker Collab, Two-Phone Rule, and Spiciest Fashion Takes
"I just want to bring the most joy to people."
By Anna LaPlaca
-
4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
-
3 Non-Holiday Ways to Wear Velvet This Winter
You're welcome.
By Eliza Huber
-
Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance
I'm going to use it this weekend.
By Nikki Chwatt
-
After 15 Years as a Fashion Writer, I Know These Free Style Tweaks Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
-
4 Dated Sweater Trends I'm Purging From My Small NYC Closet by the Year's End
And the chic knitwear I'm making room for.
By Natalie Cantell
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
I'm in My 20s—Here Are 6 Style Lessons I Learned to Look More Polished and Grown-Up
Sophisticated styling 101.
By Nikki Chwatt