I Specialize In "Faux-Expensive"—These Are My Cozy Fall Picks From H&M

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(Image credit: H&M)

I have just a few pieces of style advice for you as we head into winter. Firstly, don't sleep on the neutral trend. I'm leaning into these low-key, easy-to-wear colors for all the same reasons I preached over summer: The sense of timelessness (very apt for 2020, aka the year that will seemingly never end); the inherent mix- and matchy-ness; the feeling of much-needed calmness I now feel when I open my wardrobe and am greeted by a sea of classic shades. It's just all so effortless, and with the right mix of textures, it looks expensive

When it comes to clothing that punches above its price tag, H&M Divided's winter drop might just be the best on the internet right now. My second piece of advice? Start your new season shopping here, where all these trending moments are $70 or less. As a passionate advocate for shackets (another important fall trend), I'm pleased to confirm that there's a particularly good one in the mix. Keep scrolling to see what else is on offer, and—such is the way with H&M—you'll definitely want to shop before things sell out.

Natalie Cantell
Contributing Fashion Editor

Natalie Cantell is an NYC-based style director, creative consultant, and contributing fashion editor. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects across fashion, luxury, beauty, home, and travel.