These 8 Jackets Have Gone Viral, and Now I See Them Everywhere

This year's trending jackets and coats show that outerwear doesn't have to be boring, as the viral coats have playful fringing, fun prints and bright paint-box colours.
Ganni has created the most hyped jacket of the year: a white leather cowboy-inspired jacket with fringing along the shoulders which has been a real hit with the street style crowd. Miu Miu has also been behind many of the most-photographed jackets of the year, including a glossy leopard print trench and a checked fringed blazer.
There are also a number of high-street jackets that are selling out just as quickly, including an Other Stories wool blend blazer that defies its price tag and a green denim jacket from Whistles that also comes with matching trousers.
Keep scrolling to see and shop the eight cult jackets that you can still buy.
1. Other Stories Blazer
This lime-coloured Other Stories blazer isn't available yet, but we love the similar linen single-breasted jackets that are out already.
2. Miu Miu Fringe Jacket
When it comes to trophy designer purchases for 2019, this Miu Miu fringed checked jacket was one of the standout pieces this fashion month.
3. A.W.A.K.E.
London-based stylists have been loving this checked shacket by contemporary label A.W.A.K.E.
4. Whistles Jacket
This green denim jacket with boxy pockets along the front isn't like anything else we've seen on the high street this year.
5. Leopard Print Coat
Miu Miu has done it again with this glossy leopard-print trench coat.
6. Other Stories Blazer
This boxy blazer keeps selling out from Other Stories, and we're not at all surprised because it's such a classic.
7. Frankie Shop Bomber
The Frankie Shop is where power influencers are turning to this year for unusual pieces that stand out in street style pictures, such as this patchwork bomber.
8. Ganni Fringe Leather Jacket
Every year, there's one Ganni item that goes viral, and we're willing to bet it's this white Western-inspired leather jacket. Every influencer and buyer we can think of has been wearing it—and it's still available.
Next up, see our guide to the key trends for spring/summer 2019.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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