Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
-
This Throwback Sneaker Trend Will Define 2025
They're beloved by the likes of Bella Hadid and Emily Ratajkowski.
By Emma Spedding
-
I Did aReplica Store Deep Dive—Here's Every Under-$250 Find I'm Endorsing for Spring
Whether you're after new jeans or accessories.
By Emma Spedding
-
Kendall Jenner Wore the Trend Everyone With Taste Is Wearing in 2025
A more formal take on model-off-duty style.
By Emma Spedding
-
These Are the Colors Everyone With Rich Taste Will Wear in 2025
From butter yellow to powder pink.
By Emma Spedding
-
Where to Go and What to Pack If You’re Planning a Stylish Trip This Year, According to Experts
The hottest destinations.
By Emma Spedding
-
The Simple Yet Sophisticated Knitwear Trend I've Spotted Fashion People in Europe Wearing
So chic.
By Emma Spedding
-
Sunglasses! Sneakers! Jewelry! Here Are the Top 2025 Accessories That Will Replace 2024 Styles
It's all about personality.
By Emma Spedding
-
The Timeless Shirts Londoners Are Willing to Line Up and Down the Street For
The perfect button-down shirt does exist.
By Emma Spedding
-
My Friend Has $250 to Spend at Zara—I Told Her to Order One of These Elegant Outfits
Fresh styling ideas coming right up.
By Emma Spedding
-
The Only 6 Trends British Women Are Adding to Their Closets in 2025
Britpop fever is coming.
By Emma Spedding
-
The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
-
6 Elevated Workout Outfits That Make Leggings Look Extremely Polished
For Pilates and beyond.
By Emma Spedding
-
9 Outfit Formulas We Predict the Fashion Set Will Wear on Repeat in 2025
They will dominate the street style galleries.
By Emma Spedding
-
Elevated, Sophisticated, and Polished—Here's How to Dress Like Ashley Olsen
From beautiful handbags to oversize silhouettes.
By Emma Spedding
-
New Yorkers Treat Restaurants Like Runways—6 Outfits Worthy of the Scene
Dress up for your next reservation.
By Emma Spedding