
Emma Spedding
Emma is a London-based freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue where she acted as Executive Fashion News and Features Editor. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, now regularly contributing to both the US and UK sites.
Whether she's writing about runway trends or industry news, she always aims to write about fashion in a way that is democratic and doesn't promote over consumption. She prides herself on discovering and supporting small brands and is picky when it comes to product, only recommending you invest in the best of the best.
Emma spent three years studying English Literature at Durham University and then completed an MA in Magazine Journalism at City University in London, starting her career in media. She has honed a specialism in fashion, attending multiple fashion weeks (including London, Copenhagen and New York) and interviewing many designers.
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My Friend Wants A Rich-Looking Winter Wardrobe—I Sent Her These New-In Elegant Finds to Consider
I know my stuff.
By Emma Spedding
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Adored By Celebrities and Socialites, This 64-Year-Old Gucci Bag Has Just Been Given a Modern Makeover
A classic since 1961.
By Ava Gilchrist
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From Cashmere to Cable Knits, These Are the Best Cardigans for Every Budget
There's a cardi for everyone.
By Emma Spedding
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7 Stylish Jackets Fashion People Will Be Wearing With Their Favourite Jeans This Winter
Combos to copy.
By Emma Spedding
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7 Shoes Our Fashion Editors Are Retiring This Autumn and 7 They're Wearing Instead
You heard it here first.
By Emma Spedding
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
By Emma Spedding
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Coach Bags Are Having a Moment—These Are Styles Our Editors Love
See which styles are going viral.
By Emma Spedding
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The On-the-Rise Travel Destination the Fashion Crowd Is Skipping Bali and Thailand For
Discover where to stay, eat, shop, and go.
By Emma Spedding
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I've Found It—The Pretty Summer Trend Stylish People in Paris and London Always Rely On
The Middletons are big fans.
By Emma Spedding
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Here's How Fashion People Are Already Wearing 2025's Biggest Color Trend
It evokes Grace Kelly level glamour.
By Emma Spedding
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The 2025 Swim Report: Every Major Trend to Know About for the Season Ahead
Dive into the roundup.
By Emma Spedding
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The Timeless Shirts Londoners Are Willing to Line Up and Down the Street For
The perfect button-down shirt does exist.
By Emma Spedding
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From Zara to COS, These Are the Most Expensive-Looking High-Street Swimsuits
Holiday or no holiday.
By Emma Spedding
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The Enduring Appeal of the Basket Bag
A closer look at fashion's favourite carryall.
By Emma Spedding