I know, I know. You are inundated with 2024 Black Friday deals right about now. That's exactly where I come in because I've spent hours upon hours perusing the best sales in order to bring you only the cream of the crop. Who needs to sleep when you've got anxious readers looking to you for guidance?
Right now, I'm focusing on my airtight list of the best bra and underwear deals to shop during Black Friday. I've whittled down my list to my top three brands: Skims, Aerie, and Victoria's Secret. I think this trio has the best combination of fantastic deals and high-quality pieces. What are you waiting for? If you're in the market for Black Friday bra and underwear deals, you're in the right place.
Skims
The perfect everyday bikini.
This style offers support and bust definition.
Hurry: Sizes are already selling out.
This Skims bra has a cult following thanks to its flawless fit.
This bra is perfect for your holiday party dresses.
Another winner from Skims.
How could I possibly choose my favorite?
Yes, it's more than acceptable to wear this cami as a top.
This color is so spot-on for the season.
Another pick in this lovely hue.
Boy shorts are perfect if you're looking for a bit more coverage than your typical pair of underwear.
How beautiful is this?
You'll live in these boxers 24/7.
Aerie
You can always count on Aerie for high-quality bras.
Aerie's Cyber Monday deals are incredibly tempting.
How cute is this scalloped edge?
The ideal bra to wear seven days a week.
An Aerie best seller.
You can never go wrong with classic black.
A bit of lace never hurt anyone.
This scoop bralette will look seamless under anything you already own.
With a "Buy 10 for $35" deal, now's the time to stock up on new underwear.
This color immediately put a smile on my face.
Victoria's Secret
This exact pair of underwear has been my go-to for more than a decade.
Plunge bras are great for your skimpiest dresses.
You simply can't go wrong with these hip-hugging panties.
Sleek and simple.
This is the ideal push-up bra in my book.
When Victoria's Secret says "seamless," they really mean it.
Perfect for the holidays.
There's just something so fun about red lingerie.
Another classic option for everyday use.
You can't go wrong with this timeless black bra.
I adore this cute lace pattern.
I can't resist a good white moment.
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This is Not a Drill: COS is Having a Sitewide Sale—These Are the Elevated Basics We’re Buying25% off.
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Rag Bone's Fall Sale Is Full of Elevated Basics—These Are the Best FindsGet 25% off sitewide.
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I’m a Senior Shopping Editor—These 25 On-Sale Shopbop Finds Have My Undivided AttentionUp to 70% off so many chic gems.
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Fine, I Won’t Gatekeep—These 27 Abercrombie Finds Are Too Chic to Miss (and They're All On Sale)I can't decide which fall pick is my favorite.
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If You Love Banana Republic, Now's Your Time to Shine—Take 40% Off for the Friends and Family SalePlus an extra 50% off already-marked-down items.
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Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get DiscountedAt 30% off, these are bound to sell out.
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Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My CartThe fall 2025 collection is so good.
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It's the Last Chance to Shop Reformation's Sale—Up to 70% OffIt's selling out fast.
